May 14, 1998 |
NEW YORK Don't call them just ad agencies anymore. Aiming to broaden their services beyond their signature specialty, advertising firms increasingly are delving into areas such as direct marketing, strategic planning, interactive communications, public relations and even corporate logo design.
April 9, 1998 |
Saatchi & Saatchi is suggesting that it will remain independent as industry speculation about a possible takeover of the British media and advertising company continues. Saatchi & Saatchi shares surged 10% last week on rumors of a takeover by France's Havas Advertising. "Independence suits us," Saatchi & Saatchi Chief Executive Bob Seelert said. "We're highly charged. New business, margins and profits are all up, and the network has a fresh vibrancy about it."
March 12, 1998 |
Saatchi & Saatchi is developing and producing a public service advertising campaign for the organization of U.S. Catholic Bishops. The pro bono work is designed to "convince people of the power they have to forgive and, thereby, make a difference in their personal relationships," according to the U.S. Catholic Conference, the public policy agency of U.S. Bishops.
March 5, 1998 |
Hewlett-Packard recently debuted its broadest brand effort ever with its first business-to-business ad campaign. The focus of the campaign, created by the San Francisco office of Saatchi & Saatchi, is to show how Hewlett-Packard can enable companies to achieve the benefits of electronic business. In one of two humorous television spots, a golf-club maker struggles to deliver a new plan to a merchant.
October 16, 1997 |
Kevin Roberts, the new chief executive of Saatchi & Saatchi Worldwide, announced his first major management reshuffling. Scott Gilbert, chief executive of Team One Advertising in El Segundo, a unit of Saatchi & Saatchi, was named chief executive of the significantly larger Saatchi & Saatchi Pacific in Torrance, a key unit in the Saatchi empire because it handles the Toyota business. Gilbert replaces Joe Cronin, who has been assigned to oversee the Toyota and Lexus accounts full time.
October 2, 1997 |
Kevin Roberts, chief executive of the Saatchi & Saatchi Worldwide advertising agency, goes by the nickname "Rambo." When running a New Zealand brewing company in 1994, he had a lion devour a case of rival Foster's beer before a roomful of stunned stock analysts. Roberts, 47, hasn't pulled any stunts during his four months at Saatchi, an agency recovering from financial turmoil and management upheaval. Stay tuned.