April 19, 1988 |
It is a striking commercial. When a pilot comes on the loud speaker and announces Northwest Airline's new no-smoking policy, a planeload of passengers break into applause. And if that's not raucous enough, a new ad to air next week shows passengers erupting in loud cheers. Hundreds of miles away from Northwest's headquarters in Minnesota, the corporate officials at RJR Nabisco didn't stand up and cheer when they saw the commercial. RJR, of course, is short for R. J.
August 5, 1988 |
With the probability that TV writers will go back to work Monday, "There's going to be a lot of pent-up energy that's going to explode in Hollywood," a top industry analyst said Thursday. But the explosion won't be in the Nielsen ratings.
May 6, 1989 |
ABC already has lost about $23 million on "War and Remembrance," and some advertising executives say the figure is likely to climb with the concluding episodes that begin airing Sunday. Just as the World War II miniseries failed to generate the ratings that ABC had projected for the first installment last November, so too is the second one expected to fall short of the network's guarantees to sponsors, these executives maintain. ABC has promised to deliver an average rating of between 18 and 19 for the final 11 1/2 hours of "War and Remembrance" (which translates to between 16 million and 17 million homes)
May 17, 1990 |
Imagine creating ads for some of the world's biggest also-rans. How do you outmaneuver McDonald's--which spends nearly $1 billion dollars every year promoting happiness-on-a-bun? Who can slice away market share from Pizza Hut, the undisputed pizza kingpin? And if General Electric is the only light bulb maker that can bring good things to life, is everyone else in the dark? Not necessarily.
November 17, 1987 |
Rod Stewart has been replaced by an electronic keyboard. And the Temptations have been zapped by a couple of electronic synthesizers. For this we can thank Madison Avenue. In its penchant for change, the advertising world is already waving goodby to the 1960s music nostalgia boom and saying hello to a new breed of electronic and acoustic sounds, generally known as "New Age" music. Unlike rock 'n' roll, however, it is tough to put a finger on what exactly New Age music is.
June 23, 1987 |
Debra Kimpel doesn't remember much about the accident. But seconds after her car was broadsided by a drunken driver, the bones on the left side of her face crumbled into nearly 500 pieces. One year later, her face is still ravaged with scars. And when people in her home town of Spokane, Wash., turn on their television sets, they see a public service commercial that doesn't just tell the tale--it shows the results.