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BUSINESS
November 1, 1997 | Denise Gellene
Saatchi & Saatchi Pacific's new chief executive, Scott Gilbert, has restructured the management group handling the Toyota Motor Co. account, the agency's largest. Mark Bilfield, formerly of TBWA Chiat/Day, becomes director of integrated marketing, charged with interactive media, direct advertising and promotions. He replaces Dave Doyle, who joined Goldberg Moser & O'Neil in San Francisco. Marianne Bess becomes management director of Toyota trucks, a new position.
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BUSINESS
June 22, 1990 | BRUCE HOROVITZ, TIMES STAFF WRITER
Oh, what a feeling to advertise Toyota. Just ask executives at the Torrance agency Saatchi & Saatchi DFS/Pacific, which on Thursday won another $20-million chunk of Toyota business. Its newest client is Southeast Toyota Distributors Inc., of Deerfield Beach, Fla. The group is responsible for Toyota vehicles distributed in five Southern states. Saatchi's Los Angeles office will open branch offices in Ft. Lauderdale and Atlanta to service the new client.
BUSINESS
June 22, 1990 | BRUCE HOROVITZ, TIMES STAFF WRITER
Oh, what a feeling to advertise Toyota. Just ask executives at the Torrance agency Saatchi & Saatchi DFS/Pacific, which on Thursday won another $20-million chunk of Toyota business. Its newest client is Southeast Toyota Distributors Inc., of Deerfield Beach, Fla. The group is responsible for Toyota vehicles distributed in five Southern states. Saatchi's Los Angeles office will open branch offices in Ft. Lauderdale and Atlanta to service the new client.
BUSINESS
November 1, 1997 | Denise Gellene
Saatchi & Saatchi Pacific's new chief executive, Scott Gilbert, has restructured the management group handling the Toyota Motor Co. account, the agency's largest. Mark Bilfield, formerly of TBWA Chiat/Day, becomes director of integrated marketing, charged with interactive media, direct advertising and promotions. He replaces Dave Doyle, who joined Goldberg Moser & O'Neil in San Francisco. Marianne Bess becomes management director of Toyota trucks, a new position.
BUSINESS
January 11, 1990 | BRUCE HOROVITZ
Just six months after unveiling a slew of top management changes, Saatchi & Saatchi DFS/Pacific, the Torrance ad agency that creates ads for Toyota, has announced a new round of appointments. Among them, a new chairman of its West Coast operations was named. In an unusual move, Ed Wax, 53, who is already president and chief executive of New York-based Saatchi & Saatchi Advertising (North America), has also assumed the position as chairman of Saatchi & Saatchi DFS/Pacific.
BUSINESS
February 1, 1994
The seniors division of Cypress-based PacifiCare Health Systems said it has chosen Torrance-based Saatchi & Saatchi DFS / Pacific to handle its advertising. The account, estimated at $10 million, has been in review since May. The other finalist for the business was Ketchum Advertising in Los Angeles. The account was formerly handled by a group of four agencies: The Design Ranch in Portland, Groves Chaney in San Antonio, Phillips & Johnson in Tulsa and Stein Robaire Helm in Los Angeles.
BUSINESS
July 20, 1989 | BRUCE HOROVITZ
After relying on client Toyota Motor Sales U.S.A., for the vast majority of its advertising business, Saatchi & Saatchi DFS/Pacific announced a series of executive moves as part of its efforts to attract new clients. Joe Cronin, 44, formerly vice chairman of the agency's Torrance office, was named president of that office.
BUSINESS
April 17, 1991 | BRUCE HOROVITZ, TIMES STAFF WRITER
Hyundai is set to debut this week a new TV commercial for the Hyundai Sonata--featuring a high-speed police chase--that has sparked criticism because of similarities between the ad and the highly publicized police beating of Rodney G. King. Officials of Hyundai and its ad agency insist that the commercial bears no relationship to the police incident, which was taped by an amateur photographer.
BUSINESS
October 30, 1990 | BRUCE HOROVITZ, TIMES STAFF WRITER
If you don't like seeing commercials before films in movie theaters, here's the guy to blame. His name is Terry Laughren. And these days, Laughren is spending a lot of time defending the business of the New York firm of which he is chairman, Screenvision Cinema Network. The company doesn't create ads, but it is a sort of middle man that places 60-second commercials on more than 6,000 movie screens nationwide--or about one-third of all the first-run theaters in the United States.
BUSINESS
October 13, 1989 | BRUCE HOROVITZ, TIMES STAFF WRITER
The two hermitic brothers who created the world's largest advertising agency, Saatchi & Saatchi PLC, said Thursday that they will step down at the end of the year as joint chief executives of the troubled ad firm. Replacing Charles and Maurice Saatchi as chief executive of the London-based advertising and consulting firm is Robert Louis-Dreyfus, 43, who has been chairman of IMS International, one of the world's largest market research firms.
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