April 21, 1988
Marty Klar has been promoted to senior vice president and co-creative director at Saatchi & Saatchi DFS/retail division. Klar previously was vice president and associate creative director.
January 11, 1990 |
Just six months after unveiling a slew of top management changes, Saatchi & Saatchi DFS/Pacific, the Torrance ad agency that creates ads for Toyota, has announced a new round of appointments. Among them, a new chairman of its West Coast operations was named. In an unusual move, Ed Wax, 53, who is already president and chief executive of New York-based Saatchi & Saatchi Advertising (North America), has also assumed the position as chairman of Saatchi & Saatchi DFS/Pacific.
April 6, 1988 |
RJR Nabisco fired one of its longtime advertising agencies Tuesday, and a source familiar with the decision said the tobacco and foods giant was offended by a no-smoking ad that the agency recently made for Northwest Airlines. The agency, Saatchi & Saatchi DFS Inc., is the successor to agencies that have been making ads for Nabisco cookies for 12 years and for Life Savers candy for 18 years.
July 20, 1989 |
After relying on client Toyota Motor Sales U.S.A., for the vast majority of its advertising business, Saatchi & Saatchi DFS/Pacific announced a series of executive moves as part of its efforts to attract new clients. Joe Cronin, 44, formerly vice chairman of the agency's Torrance office, was named president of that office.
April 21, 1988 |
Northwest Airlines said Wednesday that it is putting another advertising agency in charge of creating commercials for its smoke-free flights to relieve pressures on the agency that created the first ads for its program. Saatchi & Saatchi DFS Compton, a huge New York-based agency, created the first ads for Northwest's no-smoking program and remains the airline's agency for other advertising.
April 17, 1991 |
Hyundai is set to debut this week a new TV commercial for the Hyundai Sonata--featuring a high-speed police chase--that has sparked criticism because of similarities between the ad and the highly publicized police beating of Rodney G. King. Officials of Hyundai and its ad agency insist that the commercial bears no relationship to the police incident, which was taped by an amateur photographer.