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BUSINESS
May 1, 1989 | From Times Wire Services
The price of Ogilvy Group Inc. stock soared $16 a share in early trading on Wall Street today after the U.S. advertising company gave a cool response to a $725-million takeover offer from Britain's WPP Group PLC. The combination of the two would create an advertising giant second only to London-based Saatchi & Saatchi PLC among world advertising companies. (Story, Part IV, Page 1.) The strong trading on Wall Street indicated a belief that a higher offer will emerge for Ogilvy.
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BUSINESS
October 8, 1998 | DENISE GELLENE
Advertiser: Toyota Motor Sales Agency: Saatchi & Saatchi, Los Angeles Challenge: Find a fresh way to pitch the familiar 4Runner sport-utility. The Ads: Television ads portray the 4Runner as a good value and a ticket to adventure. In one commercial, a man longs for the mountains after spotting a pine-scented air freshener in a convenience store. So he hops in his 4Runner and heads to the hills, where he grabs a sprig of pine and hangs it from his rearview mirror.
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BUSINESS
May 13, 1986 | PAUL RICHTER, Times Staff Writer
Advertising giants Saatchi & Saatchi PLC and Ted Bates Worldwide on Monday announced final plans for their merger into the world's largest ad firm and immediately began discussing plans for further acquisitions. British-based Saatchi will pay $450 million in cash--far more than most analysts predicted--to create an agency with 150 worldwide offices and $7.3 billion in annual advertising billings.
BUSINESS
May 2, 1989 | PAUL RICHTER, Times Staff Writer
He admits he doesn't know much about advertising, but that hasn't stopped Martin S. Sorrell from trying to build the world's largest ad agency. Twice. The 44-year-old Briton went after his goal the first time as principal architect of the acquisition drive of British ad agency Saatchi & Saatchi PLC. Now, as chairman of Britain's WPP Group, he's chasing it a second time with a $725-million takeover bid for Ogilvy Group, which could make WPP even larger than Saatchi. Quiet and diminutive, Sorrell has shaken up the ad world in other ways.
BUSINESS
May 1, 1989 | KATHRYN HARRIS, Times Staff Writer
A long-rumored takeover bid for Ogilvy Group Inc. materialized Sunday with the announcement that Britain's WPP Group PLC has made a cash offer of about $720 million for the New York advertising company. Ogilvy greeted the bid frostily, declaring that the proposal "suffers from serious flaws in business logic." In a prepared statement, Ogilvy Chairman Kenneth Roman attacked the price, style and substance of the WPP offer by saying: "The boot strap character of WPP's approach is further underlined by the lack of committed financing even for what is obviously intended to be a starting price."
BUSINESS
May 2, 1989 | PAUL RICHTER, Times Staff Writer
He admits he doesn't know much about advertising, but that hasn't stopped Martin S. Sorrell from trying to build the world's largest ad agency. Twice. The 44-year-old Briton went after his goal the first time as principal architect of the acquisition drive of British ad agency Saatchi & Saatchi PLC. Now, as chairman of Britain's WPP Group, he's chasing it a second time with a $725-million takeover bid for Ogilvy Group, which could make WPP even larger than Saatchi. Quiet and diminutive, Sorrell has shaken up the ad world in other ways.
BUSINESS
October 8, 1998 | DENISE GELLENE
Advertiser: Toyota Motor Sales Agency: Saatchi & Saatchi, Los Angeles Challenge: Find a fresh way to pitch the familiar 4Runner sport-utility. The Ads: Television ads portray the 4Runner as a good value and a ticket to adventure. In one commercial, a man longs for the mountains after spotting a pine-scented air freshener in a convenience store. So he hops in his 4Runner and heads to the hills, where he grabs a sprig of pine and hangs it from his rearview mirror.
BOOKS
September 18, 1988
The review of "Emperors of Adland" (Book Review, July 24) mentioned the agency "Sachi & Sachi." The correct name is Saatchi & Saatchi Co. PLC. DAVID W. BATTERSON PALM SPRINGS
BUSINESS
May 1, 1989 | KATHRYN HARRIS, Times Staff Writer
A long-rumored takeover bid for Ogilvy Group Inc. materialized Sunday with the announcement that Britain's WPP Group PLC has made a cash offer of about $720 million for the New York advertising company. Ogilvy greeted the bid frostily, declaring that the proposal "suffers from serious flaws in business logic." In a prepared statement, Ogilvy Chairman Kenneth Roman attacked the price, style and substance of the WPP offer by saying: "The boot strap character of WPP's approach is further underlined by the lack of committed financing even for what is obviously intended to be a starting price."
BUSINESS
May 1, 1989 | From Times Wire Services
The price of Ogilvy Group Inc. stock soared $16 a share in early trading on Wall Street today after the U.S. advertising company gave a cool response to a $725-million takeover offer from Britain's WPP Group PLC. The combination of the two would create an advertising giant second only to London-based Saatchi & Saatchi PLC among world advertising companies. (Story, Part IV, Page 1.) The strong trading on Wall Street indicated a belief that a higher offer will emerge for Ogilvy.
BUSINESS
May 13, 1986 | PAUL RICHTER, Times Staff Writer
Advertising giants Saatchi & Saatchi PLC and Ted Bates Worldwide on Monday announced final plans for their merger into the world's largest ad firm and immediately began discussing plans for further acquisitions. British-based Saatchi will pay $450 million in cash--far more than most analysts predicted--to create an agency with 150 worldwide offices and $7.3 billion in annual advertising billings.
BUSINESS
October 15, 1987
Saatchi & Saatchi Co. PLC, New York, has named Victor Millar chairman and chief executive of its consulting division. He also will assume the role of chairman and chief executive of the communications division, replacing Anthony Simonds-Gooding, who is leaving to become the chief executive of British Satellite Broadcasting.
NEWS
May 12, 1986 | Associated Press
Saatchi & Saatchi Co. PLC said today it has agreed to acquire Ted Bates Worldwide Inc. for $450 million in a deal that would create the world's largest advertising agency. The merger, if approved by stockholders and various government agencies, would result in an agency with more than $7.5 billion in annual billings and operations in 50 countries. It would also make British-owned Saatchi larger than the as-yet-unnamed holding company of the recently combined BBDO International Inc.
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