May 14, 1998 |
NEW YORK Don't call them just ad agencies anymore. Aiming to broaden their services beyond their signature specialty, advertising firms increasingly are delving into areas such as direct marketing, strategic planning, interactive communications, public relations and even corporate logo design.
September 22, 1999 |
In showcasing its new Echo vehicle at auto shows around the country last winter, Toyota Motor Corp. used in-your-face posters of pierced, head-shaved Gen-Xers to draw attention to it. But young adults who might have considered the bubble-shaped car were put off by the edgy ads. The experience taught Toyota--a reliable, slightly boring auto maker favored by baby boomers--about the dangers of trying too hard in its budding courtship of first-time car buyers.
May 17, 1988 |
At the Brite Spot restaurant on Sunset Boulevard, coffee drinkers often ask for a sugar-free sweetener that is infrequently advertised and contains an ingredient linked to cancer. "All they ask for is Sweet'n Low," said restaurant manager Antonette Venetos of the saccharin sweetener contained in familiar pink packets. "I have never had customers ask for anything else," she said. "I think it's sort of a habit." It is a habit that has kept the family-run company that makes Sweet'n Low in business.
March 14, 1995 |
Saatchi & Saatchi Advertising, the agency thrown into turmoil by the stormy departure of co-founder Maurice Saatchi, on Monday named a former executive as its new chairman. Jennifer Laing, who spent 17 years at Saatchi & Saatchi before building up her own ad agency, Laing Henry, will take over the post left vacant when David Kershaw joined an exodus from Saatchi & Saatchi in January. Laing Henry is set to be sold for $1.
April 21, 1988
Marty Klar has been promoted to senior vice president and co-creative director at Saatchi & Saatchi DFS/retail division. Klar previously was vice president and associate creative director.