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Sam Ash Music Company

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February 10, 1998 | RUSS STANTON, TIMES STAFF WRITER
For 20 years, the Southland's musical instrument retail business has been as relaxed as a Brahms lullaby. The Guitar Center pretty much owns the rock 'n' roll business, and about 1,000 mom-and-pop stores have neatly divided up the rest. But that serenity is about to be shattered. New York powerhouse Sam Ash Music will spend about $11 million this year to open four Southern California stores, accompanied by a big radio advertising campaign set to begin next month.
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BUSINESS
February 10, 1998 | RUSS STANTON, TIMES STAFF WRITER
For 20 years, the Southland's musical instrument retail business has been as relaxed as a Brahms lullaby. The Guitar Center pretty much owns the rock 'n' roll business, and about 1,000 mom-and-pop stores have neatly divided up the rest. But that serenity is about to be shattered. New York powerhouse Sam Ash Music will spend about $11 million this year to open four Southern California stores, accompanied by a big radio advertising campaign set to begin next month.
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