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San Fernando Valley Convention And Visitors Bureau

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CALIFORNIA | LOCAL
September 10, 1992 | JOHN SCHWADA, TIMES STAFF WRITER
While the Los Angeles tourist industry struggles with riot damage to the city's image, San Fernando Valley business leaders plan to market the often-overlooked suburb to travelers and convention planners as a "safe, friendly environment . . . separate from Los Angeles." A new group, the San Fernando Valley Convention and Visitors Bureau, is being organized by Valley hotel operators and MCA Inc., who contend the Valley is not getting its fair share of the region's tourist dollars.
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CALIFORNIA | LOCAL
September 10, 1992 | JOHN SCHWADA, TIMES STAFF WRITER
While the Los Angeles tourist industry struggles with riot damage to the city's image, San Fernando Valley business leaders plan to market the often-overlooked suburb to travelers and convention planners as a "safe, friendly environment . . . separate from Los Angeles." A new group, the San Fernando Valley Convention and Visitors Bureau, is being organized by Valley hotel operators and MCA Inc., who contend the Valley is not getting its fair share of the region's tourist dollars.
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CALIFORNIA | LOCAL
January 22, 1997 | DADE HAYES
San Fernando Valley tourism officials today will begin what they hope becomes an annual event, staging the first Valley Economic and Tourism Forecast luncheon at the Radisson Valley Center Hotel in Sherman Oaks. Jack Kyser, chief economist for the Economic Development Corp. of Los Angeles, will speak at the event, which will begin with registration and cocktails at 11:30 a.m.
CALIFORNIA | LOCAL
August 20, 1993 | SUSAN BYRNES
Veteran political analyst Joe Cerrell told representatives of Valley hotel and tourism industries Thursday that after years of struggling to make itself heard and respected, the Valley has finally traded its "Valley girl" image for serious political, economic and social clout.
CALIFORNIA | LOCAL
October 21, 1996 | DADE HAYES
A state official is hoping tourists don't take a recent film to heart and spend just "2 Days in the Valley." John Poimiroo, director of the California Division of Tourism, will address Valley tourism at a luncheon discussion Tuesday in North Hollywood. The event is sponsored by the San Fernando Valley Convention and Visitors Bureau. "People are staying on the other side of the hill," said Joan McClellan, executive director of the bureau.
CALIFORNIA | LOCAL
April 8, 1998 | SYLVIA L. OLIANDE
Making good on a promise to seek funding for a new Valley tourism bureau, City Councilman Joel Wachs introduced a motion Tuesday that asks city staff to find a way to increase promotion of Valley locations to visitors. At the heart of the issue is whether the Valley receives its fair share of the promotion and attention from the city-sanctioned Los Angeles Convention and Visitors Bureau.
CALIFORNIA | LOCAL
October 6, 1999 | MARTHA L. WILLMAN
The Los Angeles Board of Airport Commissioners on Tuesday asked builders to submit proposals to expand the Van Nuys Airport FlyAway bus terminal in hopes of making it more of a visitors' hub. The expansion has been endorsed for years by Valley business and tourist organizations calling for a first-class facility to accommodate travelers to and from commercial airlines at Los Angeles International Airport. One proposal calls for setting up a U.S.
CALIFORNIA | LOCAL
March 5, 1998 | From a Times Staff Writer
City Councilman Joel Wachs said he will seek funding for a new Valley tourism bureau from the increase in tax revenues from tourism this year. Because tourism in L.A. County reached its highest point in 16 years in 1997, taxes on hotel stays--called the transient-occupancy or bed tax--are growing at double the rate of sales taxes.
CALIFORNIA | LOCAL
January 1, 1997 | GREG SANDOVAL, SPECIAL TO THE TIMES
There was no way for Father Fermin Lasuen to know that a vast city would burgeon out of the brush and parched hills he looked on when he arrived in this valley 200 years ago. There was no way for the Spanish priest to know, as he began laying adobe bricks for the Mission San Fernando Rey de Espana in 1797, that he was also laying the foundation for the San Fernando Valley of today.
CALIFORNIA | LOCAL
August 24, 1997 | SCOTT HARRIS
Ever feel sad that Van Nuys Boulevard doesn't have a Walk of Fame? Or that the hillsides of Encino lack big white letters that shout ENCINO? Or that Universal Studios Hollywood isn't called Universal Studios San Fernando Valley? Neither do I. But that didn't keep me from asking why Universal Studios Hollywood doesn't have a geographically correct name.
CALIFORNIA | LOCAL
August 26, 1997 | SCOTT HARRIS
"The axiom in marketing," an expert told me the other day, "is that you sell the product the way the consumer buys it." In other words, you sell Budweiser as, you know, beer and not, say, an all-purpose cleaner. And you don't air TV commercials depicting frogs thirsty for Formula 409. Seems simple enough, except the topic at hand was the chosen mission of the newly incorporated San Fernando Valley Convention and Visitors Bureau, whose product is the Valley itself.
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