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BUSINESS
October 30, 1995 | Times Staff and Wire Reports
Starbucks, SAZABY Form Joint Venture: The Seattle-based coffee company said the venture, Starbucks Coffee Japan Ltd., will open its first coffee store in the spring in Tokyo and add 10 to 12 more over the next 18 months. It marks the Starbucks Coffee Co.'s first expansion outside of North America. Howard Behar, president of Starbucks International, said Japan is the world's third-largest coffee consuming country. SAZABY Inc.
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BUSINESS
October 30, 1995 | Times Staff and Wire Reports
Starbucks, SAZABY Form Joint Venture: The Seattle-based coffee company said the venture, Starbucks Coffee Japan Ltd., will open its first coffee store in the spring in Tokyo and add 10 to 12 more over the next 18 months. It marks the Starbucks Coffee Co.'s first expansion outside of North America. Howard Behar, president of Starbucks International, said Japan is the world's third-largest coffee consuming country. SAZABY Inc.
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NEWS
August 3, 1996 | SONNI EFRON, TIMES STAFF WRITER
There's a new buzz in town. This week, Starbucks Coffee took a high-risk plunge into its first overseas market, Japan, land of $5 cups of coffee, chronically sleep-starved consumers and intense competition to supply their daily caffeine fix. The Seattle-based Starbucks has opened its green-and-terra-cotta store in the posh Ginza district at a time when the coffee retailing market here is more competitive than ever. Coffee has supplanted green tea as Japan's most popular beverage.
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