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Scali Mccabe Sloves Company

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BUSINESS
August 22, 1991 | BRUCE HOROVITZ, TIMES STAFF WRITER
Volvo and its ad agency will fork up for their forgery. The car maker and its New York ad firm--Scali, McCabe, Sloves--have each agreed to pay a $150,000 penalty for a misleading "Monster Truck" TV spot that aired earlier this year. Although the amount may not seem very large, it represents a major embarrassment to Volvo and its former agency. This is the first time that the Federal Trade Commission has required an ad agency--and not just an advertiser--to pay for a deceptive ad.
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BUSINESS
February 27, 1992 | From Times Staff and Wire Reports
Mercedes-Benz Switches Ad Agencies: Mercedes-Benz of North America has awarded its $90-million advertising account to Scali McCabe Sloves Inc., which once made advertisements for Volvo. Scali McCabe gave up the Volvo account in November, 1990, amid controversy over a faked scene in an ad. Mercedes' previous agency, McCaffrey & McCall, had the account for 12 years.
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BUSINESS
February 27, 1992 | From Times Staff and Wire Reports
Mercedes-Benz Switches Ad Agencies: Mercedes-Benz of North America has awarded its $90-million advertising account to Scali McCabe Sloves Inc., which once made advertisements for Volvo. Scali McCabe gave up the Volvo account in November, 1990, amid controversy over a faked scene in an ad. Mercedes' previous agency, McCaffrey & McCall, had the account for 12 years.
BUSINESS
August 22, 1991 | BRUCE HOROVITZ, TIMES STAFF WRITER
Volvo and its ad agency will fork up for their forgery. The car maker and its New York ad firm--Scali, McCabe, Sloves--have each agreed to pay a $150,000 penalty for a misleading "Monster Truck" TV spot that aired earlier this year. Although the amount may not seem very large, it represents a major embarrassment to Volvo and its former agency. This is the first time that the Federal Trade Commission has required an ad agency--and not just an advertiser--to pay for a deceptive ad.
BUSINESS
November 28, 1988 | LINDA WILLIAMS
The commercial's aim was to sell an automobile. So why did a gray-striped tabby cat have such a prominent role in the script? "Cats are sleek and clean and sophisticated. There is an elegance about cats," said Earl Cavanah, executive vice president and associate creative director at Scali McCabe Sloves, the New York advertising agency that created the successful television spot for Volvo.
BUSINESS
November 14, 1990 | BRUCE HOROVITZ, TIMES STAFF WRITER
Much like the cars rigged for a TV commercial, Volvo's ad agency has now been crushed too. Scali, McCabe, Sloves, the New York agency that has created Volvo ads for 23 years, on Tuesday resigned the $40-million annual Volvo Cars of North America advertising business. Volvo was by far its largest client. The move comes just one week after questions were raised about the production of a car-crushing ad that was not properly labeled as a re-enactment of a sporting event.
BUSINESS
November 14, 1990 | BRUCE HOROVITZ, TIMES STAFF WRITER
Much like the cars rigged for a TV commercial, Volvo's ad agency has now been crushed too. Scali, McCabe, Sloves, the New York agency that has created Volvo ads for 23 years, on Tuesday resigned the $40-million annual Volvo Cars of North America advertising business. Volvo was by far its largest client. The move comes just one week after questions were raised about the production of a car-crushing ad that was not properly labeled as a re-enactment of a sporting event.
BUSINESS
November 28, 1988 | LINDA WILLIAMS
The commercial's aim was to sell an automobile. So why did a gray-striped tabby cat have such a prominent role in the script? "Cats are sleek and clean and sophisticated. There is an elegance about cats," said Earl Cavanah, executive vice president and associate creative director at Scali McCabe Sloves, the New York advertising agency that created the successful television spot for Volvo.
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