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Screenzone Company

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September 24, 1998 | MARLA MATZER, SPECIAL TO THE TIMES
Screenzone, a start-up company from New Jersey, is bringing movie trailers to shopping malls. Friday at Torrance's Del Amo Fashion Center, a 4-by-8-foot screen located near Warner Bros. Studio Store and Suncoast Video will start showing movie trailers to thousands of shoppers. The venture is the first of dozens planned by South Orange, N.J.-based Screenzone. There would appear to be good prospects for a medium that targets moviegoers at the point of purchase--malls that contain movie theaters.
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BUSINESS
September 24, 1998 | MARLA MATZER, SPECIAL TO THE TIMES
Screenzone, a start-up company from New Jersey, is bringing movie trailers to shopping malls. Friday at Torrance's Del Amo Fashion Center, a 4-by-8-foot screen located near Warner Bros. Studio Store and Suncoast Video will start showing movie trailers to thousands of shoppers. The venture is the first of dozens planned by South Orange, N.J.-based Screenzone. There would appear to be good prospects for a medium that targets moviegoers at the point of purchase--malls that contain movie theaters.
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