August 4, 1988 |
Despite appearances, Scribner Book Store at Crystal Court is doing "quite well," with sales beating projections, according to the chief executive of Scribner's parent company, Rizzoli Bookstores. Gianfranco Monacelli said there was a "misconception" that the Crystal Court annex of South Coast Plaza would be an extension of the original mall. "In fact, it's a brand new shopping center. It will take some time before it reaches its potential," he said.
July 31, 1987 |
What if they built a mall and nobody came? The Crystal Court annex at South Coast Plaza has flashy decor--some of the trendiest in retail--and acres of parking. Now all it needs is more customers. With two more pricey stores opening their doors Saturday, retailers at the stepchild mall are crossing their fingers that Scribner Book Store and Ralph Lauren's Polo Country Store will be special enough to lure carloads of eager buyers that a new tram hasn't brought.
July 24, 1986 |
A quartet of tony Eastern Seaboard retailers will set up shop in Costa Mesa's South Coast Plaza mall in late October, a move by developer Henry Segerstrom to bolster his dream of making the huge center the focal point of a "downtown" for Orange County. It will be the first Southern California venture for each of the retailers, who will be joined in the 685,000-square-foot mall expansion now under construction by South Coast Plaza's second Ralph Lauren/Polo store.