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BUSINESS
December 20, 2001 | Bloomberg News
Diageo and Pernod-Ricard won U.S. approval to complete their $8-billion acquisition of the Seagram liquor business after Diageo agreed to sell a brand of rum. The Federal Trade Commission had challenged the joint acquisition from Vivendi Universal, saying it would give Diageo too big a share of the U.S. rum market. The FTC accepted Diageo's offer to sell its Malibu rum business in six months.
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BUSINESS
June 13, 1998 | Bloomberg News
* Seagram Co. filed with the SEC to sell its Tropicana juice business in the biggest initial public offering in U.S. history. Seagram disclosed plans in May for the sale, which will raise as much as $3.6 billion.
BUSINESS
December 20, 2000 | Reuters
Britain's Diageo and France's Pernod Ricard clinched the world's biggest alcoholic drinks deal, buying Seagram's wines and spirits empire debt free for $8.15 billion in cash. The Anglo-French bid for the Seagram Co's portfolio, featuring Chivas Regal whiskey and Captain Morgan rum, beat one from a rival grouping of privately owned Bacardi, Jack Daniel's whiskey maker Brown-Forman and Absolut vodka owner Vin & Sprit.
BUSINESS
December 20, 2001 | Bloomberg News
Diageo and Pernod-Ricard won U.S. approval to complete their $8-billion acquisition of the Seagram liquor business after Diageo agreed to sell a brand of rum. The Federal Trade Commission had challenged the joint acquisition from Vivendi Universal, saying it would give Diageo too big a share of the U.S. rum market. The FTC accepted Diageo's offer to sell its Malibu rum business in six months.
BUSINESS
December 20, 2000 | Reuters
Britain's Diageo and France's Pernod Ricard clinched the world's biggest alcoholic drinks deal, buying Seagram's wines and spirits empire debt free for $8.15 billion in cash. The Anglo-French bid for the Seagram Co's portfolio, featuring Chivas Regal whiskey and Captain Morgan rum, beat one from a rival grouping of privately owned Bacardi, Jack Daniel's whiskey maker Brown-Forman and Absolut vodka owner Vin & Sprit.
BUSINESS
July 2, 1988 | SKIP WOLLENBERG, Associated Press
Cooler makers are putting on a new face this summer as they try to inspire fresh interest in a beverage category whose torrid sales slowed markedly last year. The California Cooler beach party is history. So is the Sun Country cooler polar bear. And actor Bruce Willis is missing from the action in new ads for Seagram's Wine Coolers. Something else is missing too--the fruit pulp that category pioneer California Cooler had once cited as evidence that its product contained "the real stuff."
BUSINESS
December 17, 1991 | BRUCE HOROVITZ
Consumers who flip through December issues of major magazines will find a brand-new trend in print advertising this holiday season: quiet. Gone are ads from recent holiday issues that used tiny silicon chips to play "Deck the Halls" and "Silent Night." Gone are ads that lit up full-page Christmas trees or illuminated holiday scenes. Gone too are most ads with special stamps, pop-up art or cut-out games that gave consumers cheap thrills and postal workers extra weight on their backs.
BUSINESS
August 18, 1987 | BRUCE HOROVITZ
That McMan-in-the-moon ad is about to take on a national glow. The "Mac Tonight" campaign that began as a Southern California-only commercial for McDonald's is going nationwide. That may not seem like a big deal. But for the medium-size Los Angeles ad agency that created the ad--Davis, Johnson, Mogul & Colombatto Inc.--it could mean big things.
BUSINESS
June 13, 1998 | Bloomberg News
* Seagram Co. filed with the SEC to sell its Tropicana juice business in the biggest initial public offering in U.S. history. Seagram disclosed plans in May for the sale, which will raise as much as $3.6 billion.
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