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BUSINESS
September 22, 2008
Dear Karen: Our small manufacturing firm is desperate to improve our search engine optimization and online advertising strategy. Where do we get help? Answer: Get personal referrals to consultants who specialize in search engine optimization. John McCarthy, search engine optimization director of WebMetro Inc. in San Dimas, suggested asking three questions: "Why is my site not ranking?" "How do we work together to achieve higher rankings?"
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NEWS
March 27, 2014
Jimmy Orr was named managing editor, online, of the Los Angeles Times in February 2011. Orr directs the strategy for latimes.com, supervises the team that produces the site, and oversees the Los Angeles Times Media Group's growing portfolio of digital and mobile properties, including Android, iPad and Windows applications.  Orr joined The Times in August 2010 as deputy editor, online focusing his efforts on improving reader acquisition, retention,...
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BUSINESS
July 18, 2011 | By Karen E. Klein
Dear Karen: How can we get better returns on our Internet ads? Answer: Make sure your advertising links to relevant pages on your website rather than just automatically going to your home page. For instance, if you're advertising lawnmowers, visitors should land directly on your lawnmower page, said Jason Hennessey, director of search engine optimization at EverSpark Interactive. "Do not think that by merely directing traffic to any page on your website, visitors will go to the trouble of searching further for the actual information they want," he said.
BUSINESS
March 4, 2014 | By Salvador Rodriguez, This post has been updated, as indicated below.
If you're talking tech with Americans, you may want to avoid using any jargon. A recent study found that many Americans are lost when it comes to tech-related terms, with 11% in a survey saying that they thought HTML - a language that is used to create websites - was a sexually transmitted disease. The study was conducted by Vouchercloud.net , a coupons website, as a way to determine how knowledgeable users are when it comes to tech terms. VIDEO: Unboxing the Quirky Spotter multipurpose sensor "Technology is a huge interest for our user base, and month after month we see thousands of people visiting our site to look for coupons and deals to use when purchasing their favorite tech products," a company spokeswoman said in a statement.
NEWS
March 27, 2014
Jimmy Orr was named managing editor, online, of the Los Angeles Times in February 2011. Orr directs the strategy for latimes.com, supervises the team that produces the site, and oversees the Los Angeles Times Media Group's growing portfolio of digital and mobile properties, including Android, iPad and Windows applications.  Orr joined The Times in August 2010 as deputy editor, online focusing his efforts on improving reader acquisition, retention,...
BUSINESS
July 5, 2006 | Cyndia Zwahlen, Special to The Times
Type "stage drapes" into a Google search box on the Internet and the first result that pops up after the ads is Sew What Inc. of Rancho Dominguez. That hard-won visibility has helped the theatrical drape maker land new clients around the globe, including rockers Neil Young, Tom Petty and the Red Hot Chili Peppers. Sales rocketed 45% in 2005 to $2.4 million and are on track to almost double to $4 million by the end of this year, company owner Megan Duckett said.
ENTERTAINMENT
November 15, 2013 | By Amy Kaufman
NEW YORK - She knew they were waiting to hear from her - Channing Tatum's millions of fans. It had been more than an hour since LaQuishe Wright had posted a photo of the actor on his Twitter account, dressed in a suit "Headed to the Zeigfield. " Now she and Tatum had arrived at the "White House Down" premiere, and Wright needed to give his followers another update. So as he began walking down the red carpet, posing for photographs and greeting reporters, she stayed close by. Glued to her iPhone, she was barely noticeable among the melee, a diminutive 38-year-old in an airy halter dress flanked by hulking bodyguards, publicists, studio handlers.
ENTERTAINMENT
September 10, 2012 | By Dawn C. Chmielewski
Be careful with that link promising provocative photos of actress Emma Watson -- it could be a lure for digitally transmitted diseases. The actress best known for her role as Hermione Granger in the "Harry Potter" film series replaced supermodel Heidi Klum atop McAfee's 2012 list of "most dangerous celebrities" to search online. Fans who query "Emma Watson and nude pictures" or "Emma Watson and busted" run a 1-in-8 chance of landing on a site that has tested positive for viruses and other malicious software, according to the security technology company.
BUSINESS
July 5, 2006 | Karen E. Klein, Special to The Times
Question: I read your recent column about "search engine optimization." How do I choose a firm that does this? Answer: Search engine optimization is the process of tweaking your company's website so that it will show up prominently when potential customers search online for your products or services.
BUSINESS
March 4, 2014 | By Salvador Rodriguez, This post has been updated, as indicated below.
If you're talking tech with Americans, you may want to avoid using any jargon. A recent study found that many Americans are lost when it comes to tech-related terms, with 11% in a survey saying that they thought HTML - a language that is used to create websites - was a sexually transmitted disease. The study was conducted by Vouchercloud.net , a coupons website, as a way to determine how knowledgeable users are when it comes to tech terms. VIDEO: Unboxing the Quirky Spotter multipurpose sensor "Technology is a huge interest for our user base, and month after month we see thousands of people visiting our site to look for coupons and deals to use when purchasing their favorite tech products," a company spokeswoman said in a statement.
ENTERTAINMENT
November 15, 2013 | By Amy Kaufman
NEW YORK - She knew they were waiting to hear from her - Channing Tatum's millions of fans. It had been more than an hour since LaQuishe Wright had posted a photo of the actor on his Twitter account, dressed in a suit "Headed to the Zeigfield. " Now she and Tatum had arrived at the "White House Down" premiere, and Wright needed to give his followers another update. So as he began walking down the red carpet, posing for photographs and greeting reporters, she stayed close by. Glued to her iPhone, she was barely noticeable among the melee, a diminutive 38-year-old in an airy halter dress flanked by hulking bodyguards, publicists, studio handlers.
ENTERTAINMENT
September 10, 2012 | By Dawn C. Chmielewski
Be careful with that link promising provocative photos of actress Emma Watson -- it could be a lure for digitally transmitted diseases. The actress best known for her role as Hermione Granger in the "Harry Potter" film series replaced supermodel Heidi Klum atop McAfee's 2012 list of "most dangerous celebrities" to search online. Fans who query "Emma Watson and nude pictures" or "Emma Watson and busted" run a 1-in-8 chance of landing on a site that has tested positive for viruses and other malicious software, according to the security technology company.
BUSINESS
July 18, 2011 | By Karen E. Klein
Dear Karen: How can we get better returns on our Internet ads? Answer: Make sure your advertising links to relevant pages on your website rather than just automatically going to your home page. For instance, if you're advertising lawnmowers, visitors should land directly on your lawnmower page, said Jason Hennessey, director of search engine optimization at EverSpark Interactive. "Do not think that by merely directing traffic to any page on your website, visitors will go to the trouble of searching further for the actual information they want," he said.
BUSINESS
June 8, 2011 | By Alexander Macinnes
Small businesses trying to find new ways to market themselves online may soon tap new branding opportunities, if the organization that regulates Internet domain names expands its offering beyond the traditional .com suffix. The Internet Corp. for Assigned Names and Numbers, a nonprofit group that controls the Internet's naming system — also known as the domain name system — will meet in Singapore this month to decide whether to allow companies or organizations to create unique domain suffixes.
BUSINESS
September 22, 2008
Dear Karen: Our small manufacturing firm is desperate to improve our search engine optimization and online advertising strategy. Where do we get help? Answer: Get personal referrals to consultants who specialize in search engine optimization. John McCarthy, search engine optimization director of WebMetro Inc. in San Dimas, suggested asking three questions: "Why is my site not ranking?" "How do we work together to achieve higher rankings?"
BUSINESS
July 5, 2006 | Karen E. Klein, Special to The Times
Question: I read your recent column about "search engine optimization." How do I choose a firm that does this? Answer: Search engine optimization is the process of tweaking your company's website so that it will show up prominently when potential customers search online for your products or services.
BUSINESS
June 8, 2011 | By Alexander Macinnes
Small businesses trying to find new ways to market themselves online may soon tap new branding opportunities, if the organization that regulates Internet domain names expands its offering beyond the traditional .com suffix. The Internet Corp. for Assigned Names and Numbers, a nonprofit group that controls the Internet's naming system — also known as the domain name system — will meet in Singapore this month to decide whether to allow companies or organizations to create unique domain suffixes.
BUSINESS
February 15, 2011 | By Tiffany Hsu, Los Angeles Times
The Los Angeles Times has named Jimmy Orr as managing editor, online, to oversee its Web news operations and its expanding portfolio of digital and mobile news properties. Orr, 45, who is currently deputy editor, online, will assume his new duties Feb. 28. He will replace Sean Gallagher, who is leaving The Times and relocating to London. Orr will oversee latimes.com and coordinate The Times' print, Web, social networking and search engine optimization efforts. He also will lead the expansion of mobile content, including applications for Android, iPad and Windows set to debut this year.
BUSINESS
July 5, 2006 | Cyndia Zwahlen, Special to The Times
Type "stage drapes" into a Google search box on the Internet and the first result that pops up after the ads is Sew What Inc. of Rancho Dominguez. That hard-won visibility has helped the theatrical drape maker land new clients around the globe, including rockers Neil Young, Tom Petty and the Red Hot Chili Peppers. Sales rocketed 45% in 2005 to $2.4 million and are on track to almost double to $4 million by the end of this year, company owner Megan Duckett said.
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