September 8, 1992 |
In the mid-1980s, John Sebastian Cusenza, founder and president of the hair-care and cosmetics company Sebastian International Inc., abandoned several of his products that contained harmful or polluting ingredients such as ammonia. Instead, he started marketing products that were more environmentally sensitive. He chose the Rainforest Foundation--a high-profile charity that fights the destruction of the Amazon rain forest--to be a symbol of Sebastian International's new "green" image.
December 24, 1987
Here's a typical pre-party scene: a straight-haired woman tearing her hair in frustration before the mirror because . . . it just won't curl! Or a curly haired woman also tearing her hair because . . . it won't curl the way she wants! Oh, sure, they could set it, but not everyone can manage that these days. And a permanent, well, that means permanent damage, at least until the hair grows out.
July 28, 1994 |
Surf's up here, and Sebastian International Inc. is hoping to catch a wave. So the Woodland Hills-based hair salon products company is bringing more than 2,000 people to Huntington Beach's Waterfront Hilton next week for a convention and sales force pep rally tied to the company's role as a major sponsor of the inaugural U.S. Open of Surfing. Sebastian will also be introducing a new line of products. "We're involved with the U.S.
February 2, 1990 |
Sebastian International did more than sing the praises of its latest cuts and colors early this week at the Hairdressers' Guild show in Long Beach. Executives of the Woodland Hills hair-care and cosmetics company put employees in issue-oriented T-shirts ("Protect the Planet, Protect the Species"), introduced biodegradable packaging and sealed its commitment to the Rainforest Foundation with a $50,000 check and a promise of $200,000 more by the end of the year.
November 2, 1990 |
The French fashion community is hoping to lure even more Italian, English and American designers to show in Paris. The French Culture Ministry and Paris' Federation of Haute Couture and Ready-to-Wear have finalized an agreement to build a brand-new complex devoted to fashion shows. The building, scheduled to open in 1993 in the gardens of the Louvre, is being designed by I. M. Pei, the architect of the controversial Louvre Pyramid, and Michael Macary.
CALIFORNIA | LOCAL
April 25, 1991 |
Weeping jungle animals survey a field of tree stumps, thinking: "If people cut the trees, we will have to live in the zoo." An enfeebled planet Earth with a red thermometer in its mouth grieves that "the world is getting sicker and sicker." Those were among the paintings shown to 16 elementary school students at Sebastian International's Woodland Hills headquarters Wednesday.