AUTOS
April 26, 2013 | By David Undercoffler, Los Angeles Times
If Mazda can't figure out a way to sell its excellent all-new sedan - the 2014 Mazda6 - the automaker should just give up selling cars altogether. Mazda has no problem building great vehicles. It just can't seem to sell them. The company has long failed to capitalize on critical acclaim and a track record for reliability with its mid-size sedan - a crucial segment for any automaker. Part of the problem is of Mazda's own making, with its "Zoom-Zoom" marketing. The automaker has cast itself as the fun-to-drive brand in a family sedan segment in which buyers don't care much about fun. Mazda has acknowledged as much and will seek to appeal to a wider array of car buyers with a more aggressive national advertising campaign for the new 6. PHOTOS: 2014 Mazda6 looks and drives the part The product should make the sales job easy.
AUTOS
April 19, 2013 | By Jerry Hirsch
Toyota Motor Co. plans to build Lexus cars in the U.S. when it completes an expansion of the factory in Kentucky where it makes the Camry and Avalon sedans. Toyota said Friday it will shift production of the Lexus ES 350 from a factory in Kyushu, Japan, to the Georgetown, Ky., complex, a move that will create about 750 new jobs at the plant. The automaker will invest $360 million in the factory and also receive $146.5 million in tax incentives from the Kentucky Economic Development Finance Authority.
AUTOS
April 9, 2013 | By David Undercoffler
The small Maserati family w elcomed a new car to the lineup Tuesday, as the company announced the all-new Ghibli sedan. The midsize sedan is aimed at cars like the BMW 5-Series, Mercedes-Benz E-Class, Lexus GS, and Cadillac CTS . It joins the larger Quattroporte sedan and the GranTurismo coupe and convertible in the Maserati fleet. The new addition is part of Maserati's goal to sell annually 50,000 vehicles worldwide by 2015. In 2012, the company sold 6,300 cars. The automaker hopes to reach this ambitious plan by moving into more volume segments, including the midsize class with the Ghibli, and the SUV segment with the forthcoming Levante.
AUTOS
March 28, 2013 | By Brian Thevenot
Once the icon of stodgy sensibility, the Volvo station wagon went out of production after the 2011 model year. Now its back, as a “sports wagon” variant of the existing S60 sedan, the automaker announced at the 2013 New York International Auto Show. “The V60 builds on our wagon heritage,” Volvo Cars of North America Chief Executive John Maloney said in a statement. “And this time, we've added sophistication with the dynamic driving performance of a sedan.” PHOTOS: Highlights of the 2013 New York Auto Show A high-performance version, the V60 R-Design, made its world debut Thursday at the 2013 New York Auto Show.
AUTOS
March 27, 2013 | By Jerry Hirsch, Los Angeles Times
A decade after Cadillac first moved to ditch its image as stodgy purveyor of land yachts, General Motors Co.'s luxury brand is now poised to take on the world. It has long overshadowed Lincoln, its domestic luxury rival. Now Cadillac wants to crack into the premium market dominated by German heavyweights BMW and Mercedes-Benz. Key to that strategy is Cadillac's introduction Tuesday of a sleeker, more powerful CTS sedan at the New York International Auto Show, a move to better match up its lineup with the Germans.
AUTOS
March 26, 2013 | By David Undercoffler
Looking to capitalize on a wave of strong sales in the last year, Buick on Tuesday unveiled a pair of updated sedans at the N.Y. Auto Show. The refreshed midsize Regal and the larger LaCrosse each are hoped to increase the automaker's momentum. Buick has been on a bit of tear lately, with 10 consecutive months of increasing sales and 2012 ranking as the best sales year since 2006. The changes to each front-wheel-drive car are moderate, but important. The 2014 Regal, which is sold in Europe as the Opel Insignia, gets minor exterior updates including LED daytime lamps and LED taillights.