March 12, 2012 |
In one of the biggest box-office upsets of the year, a mustachioed orange cartoon creature brought down a brawny loinclothed space warrior at the multiplex. Last weekend's No. 1 film, "Dr. Seuss' The Lorax," claimed the top spot again. The animated 3-D environmental tale for families collected an additional $39.1 million, according to an estimate from distributor Universal Pictures. The movie has now grossed a robust $122 million in just 10 days of release. Meanwhile, the $250-million-plus "John Carter" debuted with a disappointing $30.6 million this weekend, as fanboys failed to gravitate toward the 3-D fantasy epic that has been under a cloud of bad buzz for months.
March 8, 2012 |
"John Carter,"Walt Disney Studios' $250-million-plus fantasy epic, is poised to disappear into a box-office black hole. The film's premiere this weekend will probably be upstaged by the nation's current No. 1, the animated 3-D hit"Dr. Seuss' The Lorax. " The family film, which opened last weekend with $70.2 million, could bring in as much as $40 million this round, whereas pre-release audience surveys indicate that "John Carter" may sell only $20 million to $25 million worth of tickets over the three-day period.
March 5, 2012 |
"Dr. Seuss' The Lorax" posted the biggest opening of the year at the box office over the weekend, evidence that moviegoers were eager for a family film. The animated 3-D environmental tale greatly exceeded industry expectations, raking in $70.7 million, according to an estimate from distributor Universal Pictures. Meanwhile, the weekend's other new release, a polar opposite for families, the R-rated party flick "Project X," collected a healthy $20.8 million. As a result of the robust ticket sales, receipts were up 26% as compared with the same weekend last year.
March 2, 2012 |
"Dr. Seuss' the Lorax" is primed to rake in lots of green at the box office this weekend. The 3-D animated film, based on a popular 1971 book by Dr. Seuss, could debut with as much as $50 million, according to those who have seen pre-release audience surveys. The weekend's only other new release, the low-cost, R-rated party movie"Project X,"will probably start off with a healthy sum of about $20 million. "The Lorax,"about an environmentally friendly creature who works to save trees, features the voices of Danny DeVito, Zac Efron and Taylor Swift.
March 2, 2012 |
Movies always have monkeyed around with their source material -- a 1930 version of "Moby Dick" had Ahab kill the whale and return home to his girlfriend -- but it's hard to remember one that actually apologized before the fact for what it was about to do. The new 3-D animated "Dr. Seuss' The Lorax" begins with that fuzzy orange creature, amiably voiced by Danny DeVito, stepping out in front of a theater curtain to announce "there's more to...
March 1, 2012 |
"I am the Lorax. I speak for the trees. " So declares the environmentally minded title character in Dr. Seuss' children's book "The Lorax" — and in Universal Pictures' big-screen adaptation, opening Friday. It may not seem like a controversial message, but the studio and filmmakers are finding themselves squeezed between two groups of critics: those who complain the animated movie aims to "indoctrinate children and turn them into millions of little eco-warriors," and those who question whether the marketing and promotional tie-ins, including one for an SUV, are sufficiently eco-friendly.