Advertisement
YOU ARE HERE: LAT HomeCollectionsShadoe Stevens
IN THE NEWS

Shadoe Stevens

FEATURED ARTICLES
BUSINESS
May 8, 1987 | BRUCE HOROVITZ
Fred Rated has rated another nod from Federated. The wild and woolly star of Federated Group commercials--Shadoe Stevens--will continue to appear in television ads, the company said Thursday as it named a new advertising agency. "Our research shows that there is a very strong constituency out there that not only likes Shadoe Stevens, but that loves him," said Wilfred Schwartz, chairman of the consumer electronics chain based in City of Commerce.
ARTICLES BY DATE
HEALTH
December 21, 1998 | ROCHELLE O'GORMAN
It is only fair to give credit where credit is due. Kelly Piper's last audio, "Healing Yoga," was most soundly derided in this space for sounding like a parody of self-help books. This time she has toned down the patronizing delivery, speaking gently instead in a strange and breathy whisper. The music has also improved consider- ably and the chirping birds have been executed--I mean, excised. The exercises are clearly explained and aimed at helping women overcome the discomfort of menopause.
Advertisement
BUSINESS
April 28, 1987 | BRUCE HOROVITZ and SHIRLEY MARLOW
Has success spoiled Fred Rated? The fate of Shadoe Stevens, who has played the often overzealous if not zany Fred Rated character on more than 1,000 spots for the Federated Group since 1982, is in serious doubt. And even though Stevens' big-screen debut as the star of a Dino De Laurentiis film is just months away, he may not be Federated's leading man much longer. "We have torn opinions on what to do," said Keith Powell, president of Federated Group.
BUSINESS
May 8, 1987 | BRUCE HOROVITZ
Fred Rated has rated another nod from Federated. The wild and woolly star of Federated Group commercials--Shadoe Stevens--will continue to appear in television ads, the company said Thursday as it named a new advertising agency. "Our research shows that there is a very strong constituency out there that not only likes Shadoe Stevens, but that loves him," said Wilfred Schwartz, chairman of the consumer electronics chain based in City of Commerce.
HEALTH
December 21, 1998 | ROCHELLE O'GORMAN
It is only fair to give credit where credit is due. Kelly Piper's last audio, "Healing Yoga," was most soundly derided in this space for sounding like a parody of self-help books. This time she has toned down the patronizing delivery, speaking gently instead in a strange and breathy whisper. The music has also improved consider- ably and the chirping birds have been executed--I mean, excised. The exercises are clearly explained and aimed at helping women overcome the discomfort of menopause.
ENTERTAINMENT
May 18, 1988 | STEVE WEINSTEIN, Arts and entertainment reports from The Times, national and international news services and the nation's press
Best known as Fred Rated in his wacky commercials for Federated electronics stores, "Hollywood Squares" announcer Shadoe Stevens has been tabbed to replace Casey Kasem as host of ABC Radio's "American Top 40." Kasem recently left the pop countdown show that made him a household name to host a similar program for the Westwood One Radio Network. Stevens, 41, signed a seven-year contract with ABC and will begin his stint counting down America's favorite hits sometime this summer.
ENTERTAINMENT
January 25, 1990
After fewer than four weeks on the air, "Max Monroe: Loose Cannon" was pulled from CBS' prime-time lineup Wednesday to make room for a revival of "The Brady Bunch." "Max Monroe: Loose Cannon," a detective series starring Shadoe Stevens, will go on hiatus following its broadcast Friday. CBS said that it would return at a date not yet determined. "The Bradys," with Florence Henderson, Robert Reed and Ann B. Davis returning from the cast of the 1969-74 series, will debut with a two-hour movie Feb.
ENTERTAINMENT
December 21, 1989 | CLAUDIA PUIG, Arts and entertainment reports from The Times, national and international news services and the nation's press
Sagansky Cancels 'Snoops': One of the first actions of new CBS Entertainment president Jeff Sagansky was to formally cancel the low-rated Tim and Daphne Maxwell Reid series "Snoops" and replace it with "Max Monroe: Loose Cannon" in the 8 p.m. Friday slot. The new show will debut Jan. 5. "Loose Cannon" stars radio and television personality Shadoe Stevens as an unconventional Los Angeles police officer and is produced by Fred Silverman and Dean Hargrove in association with Viacom Productions.
ENTERTAINMENT
January 4, 1990 | From Times staff and wire service reports
In a first for television, the title sequence for the new Shadoe Stevens adventure series "Max Monroe: Loose Cannon" has been turned into a music video that will soon be seen on cable's MTV. The music video uses the hit single "Tied Up" by the popular European group Yello. The video features Stevens and co-star Bruce Young along with Yello members Boris Blank and Dieter Meier. "I'm one of Yello's biggest fans.
NEWS
August 7, 1990 | FROM TIMES WIRE SERVICES
Madonna has hair that "makes your head turn" but Barbara Bush's hair "makes your stomach turn," according to a hair industry poll by the International Hair Color Exchange.
BUSINESS
April 28, 1987 | BRUCE HOROVITZ and SHIRLEY MARLOW
Has success spoiled Fred Rated? The fate of Shadoe Stevens, who has played the often overzealous if not zany Fred Rated character on more than 1,000 spots for the Federated Group since 1982, is in serious doubt. And even though Stevens' big-screen debut as the star of a Dino De Laurentiis film is just months away, he may not be Federated's leading man much longer. "We have torn opinions on what to do," said Keith Powell, president of Federated Group.
ENTERTAINMENT
July 15, 1989 | DIANE HAITHMAN
Whoopi Goldberg and Jean Stapleton will star in a comedy series based on the 1988 film "Bagdad Cafe," CBS said Friday. The adaptation, "Bagdad Gas and Oil," is one of four shows that the network said it has ordered as mid-season replacements for the coming season.
BUSINESS
October 29, 1988 | BRUCE HOROVITZ, Times Staff Writer
After years of testing its luck with a number of small Los Angeles area ad agencies--and even trying to create and place its own ads--the Federated home electronics chain on Friday took its $25-million advertising business to Sacramento. The change, however, caught few ad executives by surprise. The Federated Group was purchased last year by Atari Corp., and the agency it hired--the recently created retail division of DDB Needham Worldwide--creates and places ads for Atari.
Los Angeles Times Articles
|