Shotpak Company

The makers call it a "party in a pouch." Critics say it's more like an alcoholic candy bar. ShotPak is a line of alcoholic beverages that come in shot-sized, laminated-foil plastic pouches that are reminiscent of the drinks children pack in school lunches. Purple Hooter is one of the drinks, which sell for 99 cents to $1.50 in liquor stores and for more in some nightclubs.