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December 12, 1988 | ROSE-MARIE TURK, Times Staff Writer
Sam Pick, the mayor of Santa Fe, N.M., cooks tacos on television these days--even though he feels he's better with turkeys. But that's a small problem compared to sneaking his favorite cologne--Santa Fe by Shulton--into view. He has been on the road 3 1/2 weeks now, and "80% of the people on the shows don't even know the cologne is behind this," the mayor said, grinning with glee as he settles into a chair at the Beverly Hills Hotel.
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NEWS
December 12, 1988 | ROSE-MARIE TURK, Times Staff Writer
Sam Pick, the mayor of Santa Fe, N.M., cooks tacos on television these days--even though he feels he's better with turkeys. But that's a small problem compared to sneaking his favorite cologne--Santa Fe by Shulton--into view. He has been on the road 3 1/2 weeks now, and "80% of the people on the shows don't even know the cologne is behind this," the mayor said, grinning with glee as he settles into a chair at the Beverly Hills Hotel.
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MAGAZINE
September 11, 1988 | PADDY CALISTRO
WEARING scent used to be fairly unusual for men. Now, however, it has become so acceptable that this year instead of passing out cigars at the political conventions, delegates from New Mexico were passing out bottles of Santa Fe, a new men's cologne. Wearing men's fragrance has become mainstream. Research shows that every week 70% of American males over age 18 douse themselves with fragrance.
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