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BUSINESS
August 8, 1997 | SALLIE HOFMEISTER
A network's success depends on a combination of programming, promotion, distribution and management strength. Here's how the battle is shaping up between UPN and WB to build a profitable fifth broadcast network. PROGRAMMING UPN's ratings are slightly better than WB's, but neither company attracts many more viewers than a cable service does.
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BUSINESS
August 8, 1997 | SALLIE HOFMEISTER
A network's success depends on a combination of programming, promotion, distribution and management strength. Here's how the battle is shaping up between UPN and WB to build a profitable fifth broadcast network. PROGRAMMING UPN's ratings are slightly better than WB's, but neither company attracts many more viewers than a cable service does.
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BUSINESS
August 8, 1997 | SALLIE HOFMEISTER
From the start, the battle to build a profitable fifth broadcast network has pitted UPN against WB for the best programs and stations on the theory--still prevailing in many quarters today--that only one would survive. The competition took a critical turn last month when one of UPN's biggest allies, the Sinclair Broadcasting Group, agreed to switch the affiliations of five of its nine UPN stations to WB for an unprecedented cash payment of $84 million.
BUSINESS
August 8, 1997 | SALLIE HOFMEISTER
From the start, the battle to build a profitable fifth broadcast network has pitted UPN against WB for the best programs and stations on the theory--still prevailing in many quarters today--that only one would survive. The competition took a critical turn last month when one of UPN's biggest allies, the Sinclair Broadcasting Group, agreed to switch the affiliations of five of its nine UPN stations to WB for an unprecedented cash payment of $84 million.
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