BUSINESS
June 17, 2000 | JERRY HIRSCH, TIMES STAFF WRITER
With Latinos now estimated to make up nearly a third of the more than 25 million theme park visitors in Southern California annually, Six Flags Magic Mountain wants to make sure it gets its share of this increasingly lucrative market. Spanish-language broadcaster Univision Communications Inc. and amusement park operator Six Flags announced a broad marketing agreement Friday, a signal of growing reliance on Latinos for theme park attendance in major metropolitan areas.
NEWS
September 2, 2013 | By Brady MacDonald
Rather than a big new ride for 2014, Six Flags Magic Mountain will unveil several smaller attractions throughout the year. The Valencia amusement park will run a couple of coasters backward in the spring, add a kiddie coaster and a pair of water slides in the summer and expand its Halloween offerings in the fall. After introducing the Full Throttle looping launch coaster this year at Magic Mountain, it makes sense that Six Flags would spread the wealth to other locations in the amusement park chain in 2014.
NEWS
April 1, 2014 | Brady MacDonald
As summer approaches, 2014 already looks like a great year for ride enthusiasts around the world as a number of new theme parks are planned for Europe and Asia and several major attractions are in the works for North America. PHOTOS: 32 best new theme park additions of 2014 Consider this a tentative and fluid list of new attractions on tap across the globe. As is often the case, some projects may get delayed while new ones get announced. Let's take a look at the 32 most anticipated additions planned for 2014 at theme parks close to home, across the United States and around the world.