Advertisement
YOU ARE HERE: LAT HomeCollectionsSkybox International Trading Cards
IN THE NEWS

Skybox International Trading Cards

FEATURED ARTICLES
BUSINESS
April 21, 1992 | From Times Staff and Wire Reports
Nestle Drops Magic as Endorser: After months of denying that it would drop Earvin (Magic) Johnson as a product endorser, a Nestle Chocolate & Confection Co. spokeswoman confirmed that the Purchase, N.Y., firm "has no plans" to use Magic Johnson to promote products in future commercials. At the same time, Johnson has signed a two-year contract to become spokesman for Skybox International Trading Cards--his first endorsement deal since disclosing that he has contracted the HIV virus.
ARTICLES BY DATE
BUSINESS
March 10, 1995 | Times Staff and Wire Reports
Marvel to Buy Skybox for $150 million: Marvel Entertainment Group Inc. said it agreed to acquire Skybox International Inc., a maker of sports and other trading cards as it seeks to bolster its position in the struggling trading card business. New York-based Marvel, the nation's largest comic book publisher and maker of Fleer baseball and hockey cards, said it will pay $16 a share in cash for all of Skybox in a merger that has been approved by the boards of both companies. Shares of Durham, N.C.
Advertisement
BUSINESS
March 10, 1995 | Times Staff and Wire Reports
Marvel to Buy Skybox for $150 million: Marvel Entertainment Group Inc. said it agreed to acquire Skybox International Inc., a maker of sports and other trading cards as it seeks to bolster its position in the struggling trading card business. New York-based Marvel, the nation's largest comic book publisher and maker of Fleer baseball and hockey cards, said it will pay $16 a share in cash for all of Skybox in a merger that has been approved by the boards of both companies. Shares of Durham, N.C.
BUSINESS
April 21, 1992 | From Times Staff and Wire Reports
Nestle Drops Magic as Endorser: After months of denying that it would drop Earvin (Magic) Johnson as a product endorser, a Nestle Chocolate & Confection Co. spokeswoman confirmed that the Purchase, N.Y., firm "has no plans" to use Magic Johnson to promote products in future commercials. At the same time, Johnson has signed a two-year contract to become spokesman for Skybox International Trading Cards--his first endorsement deal since disclosing that he has contracted the HIV virus.
BUSINESS
October 2, 1992 | BRUCE HOROVITZ, TIMES STAFF WRITER
When Earvin (Magic) Johnson returns to the basketball court next month, not all eyes will be on his sleight of hand. Many will be on his flight of feet--specifically, his shoes. No one will be watching more closely than executives from Reebok, Nike and L.A. Gear. Two months ago, Johnson said he wanted to split from longtime sponsor Converse. At the time, the issue seemed rather piddling since Johnson's NBA playing days were supposedly over. But on Thursday, Johnson signed a $14.
Los Angeles Times Articles
|