Advertisement
YOU ARE HERE: LAT HomeCollectionsSkyy Spirits Inc
IN THE NEWS

Skyy Spirits Inc

FEATURED ARTICLES
BUSINESS
April 17, 1999 | MELINDA FULMER, TIMES STAFF WRITER
How do you get a bland-tasting product with a reputation for helping Russians make it through a bleak winter to appeal to the trendiest twentysomethings in America? Put it in a blue bottle. Skyy vodka has become a top seller by getting its distinctive blue bottle into swanky Hollywood parties and nightclubs known for attracting a hip crowd.
ARTICLES BY DATE
BUSINESS
April 17, 1999 | MELINDA FULMER, TIMES STAFF WRITER
How do you get a bland-tasting product with a reputation for helping Russians make it through a bleak winter to appeal to the trendiest twentysomethings in America? Put it in a blue bottle. Skyy vodka has become a top seller by getting its distinctive blue bottle into swanky Hollywood parties and nightclubs known for attracting a hip crowd.
Los Angeles Times Articles
|