BUSINESS
February 24, 2014 | By Ricardo Lopez
The long-running "Got Milk?" slogan promoting milk consumption in the U.S. has been nixed. The Milk Processor Education Program, funded by milk processors, has launched a new ad campaign that aims to emphasize milk's protein content to get Americans to drink more milk. Rather than feature celebrities sporting milk mustaches, the new ad campaign -- "Milk Life" -- touts milk's nutritional qualities and urges Americans to drink more of it in the morning. In one ad, a young man is shown break dancing amid a swirl of milk, and the text reads: "What 8 grams of protein looks like when you're breaking the laws of physics.
CALIFORNIA | LOCAL
July 1, 2013 | By Tony Perry
SAN DIEGO - Score one for Mayor Bob Filner in his continuing fight with City Atty. Jan Goldsmith - this time concerning Goldsmith's prosecution of a man who chalked protest messages on the sidewalk outside branches of Bank of America. Filner, who came of age politically as a civil rights activist in the 1960s, had called the legal case "stupid" and a waste of taxpayer money. Goldsmith had defended the case as a simple, and legally justifiable, prosecution of graffiti vandalism.
BUSINESS
June 19, 2013 | By Jasmine Elist, Los Angeles Times
Katey Zouck was excited to see a casting announcement on the website Actors Access for a role in the feature film "May the Best Man Win. " She dressed as directed in a business-casual skirt and blouse and drove to a South Central Los Angeles address, determined to get the part. But the 26-year-old Los Angeles actress and about 30 other young hopefuls who showed up for the audition found themselves the victims of a "Borat"-style prank. PHOTOS: Hollywood Backlot moments Some of the women were asked to perform in blackface, others to impersonate Adolf Hitler and shout Nazi propaganda.
SPORTS
June 14, 2013 | By Eric Pincus
Kobe Bryant has adopted a slogan for his comeback from Achilles' surgery -- "The Last Chapter. " The Lakers guard invited his followers on Twitter to send ideas. "Want to win this #Mambacurial pack? Send me a comeback slogan and #koberecovery I'll pick a winner 6/10," Bryant tweeted with photo . Bryant, who was injured on April 12 and is expected to be out at least six to nine months dating to surgery on April 13, announced the slogan Friday. And the winner is...
NATIONAL
April 20, 2013 | By Michael A. Memoli, Molly Hennessy-Fiske and Maria L. La Ganga, Los Angeles Times
BOSTON - The unofficial new slogan of this bomb-scarred city was everywhere Saturday. On highway signs along Interstate 90 and T-shirts in the storied Italian neighborhood of the North End. On placards held up by sticks in the Public Garden, and on race bibs worn by a pair of runners waiting for the T at the Haymarket stop. At Fenway Park, where the Red Sox played for the first time since two homemade bombs tore through the finish-line crowd at the Boston Marathon. At the Bruins-Penguins hockey game, where even the Pittsburgh team's goalie wore a Boston sticker on his helmet.
SPORTS
March 26, 2013 | By Chuck Schilken
"Winning takes care of everything. " It's a phrase Tiger Woods has used often with reporters when asked about his or other golfers' rankings. So it's appropriate that Nike uses that as the slogan in a new ad congratulating Woods on returning to the top of the world golf rankings for the first time in more than two years. Or is it? Some people disapprove of the ad, which Nike posted on Facebook and Twitter, in light of the extramarital affairs that became public in late 2010.