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April 3, 2007 | Kimi Yoshino, Times Staff Writer
It's not your father's luxury hotel. That's the pitch entrepreneur and nightclub owner Sam Nazarian -- the mastermind behind Hollywood hot spots Hyde Lounge and Area -- is making for his latest venture, a new brand of luxury hotels. SLS Los Angeles, formerly Le Meridien at Beverly Hills, will be the first hotel in the SLS Hotels brand, expected to debut in early 2008. Nazarian said he hoped to launch five hotels in five years, in New York, Mexico, the Caribbean and other destinations.
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BUSINESS
April 3, 2007 | Kimi Yoshino, Times Staff Writer
It's not your father's luxury hotel. That's the pitch entrepreneur and nightclub owner Sam Nazarian -- the mastermind behind Hollywood hot spots Hyde Lounge and Area -- is making for his latest venture, a new brand of luxury hotels. SLS Los Angeles, formerly Le Meridien at Beverly Hills, will be the first hotel in the SLS Hotels brand, expected to debut in early 2008. Nazarian said he hoped to launch five hotels in five years, in New York, Mexico, the Caribbean and other destinations.
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