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Smartalk Teleservices Company

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March 17, 1997 | JENNIFER OLDHAM
When Bob Lorsch was young, his mother had a dream that one day he would work in a big building surrounded by thousands of telephones. Forty-some years later, Lorsch, 47, has gone a long way toward making at least a modified version of that dream come true. His start-up company, SmarTalk TeleServices--launched a little more than two years ago from a room over his garage--is growing at a frantic pace, capitalizing on one of the hottest niches in the phone business: prepaid calling cards.
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BUSINESS
March 17, 1997 | JENNIFER OLDHAM
When Bob Lorsch was young, his mother had a dream that one day he would work in a big building surrounded by thousands of telephones. Forty-some years later, Lorsch, 47, has gone a long way toward making at least a modified version of that dream come true. His start-up company, SmarTalk TeleServices--launched a little more than two years ago from a room over his garage--is growing at a frantic pace, capitalizing on one of the hottest niches in the phone business: prepaid calling cards.
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