BUSINESS
April 18, 2012 | By Michelle Maltais
Forget new car, percolating java or even newborn baby. I realize it now: I love the smell of fresh MacBook in the morning. "A distinctive scent can be observed when unwrapping a newly purchased Apple product from its packaging," according to Air Aroma's blog post . "Apple fans will certainly recognize this smell. " Although I do distinctly remember the smell of my most recent MacBook's unwrapping in November, I think I mistook that for excitement and elation -- and the smell of $1,100 leaving my account.
NEWS
March 21, 2012 | By Amina Khan, Los Angeles Times / For the Booster Shots blog
Want to reduce your portion size? Try eating food that smells good. A study published Wednesday by the new journal Flavour has found that people took smaller bites of vanilla custard when it was accompanied by a more intense aroma. "Smaller bite sizes are known to elicit weaker food sensations, lower flavor release and more satiation," writes lead auhor René de Wijk of the Netherlands' Top Institute Food and Nutrition. Smaller bites, then, could help make people more satisfied with their meal - and want to eat less.
BUSINESS
February 13, 2012 | By John-John Williams IV
Lately, it seems you don't have to be anywhere near a garden to stop and smell the roses. Smell is the latest way that businesses are attempting to woo customers, whether it be the vanilla and cloves wafting through the air at Williams-Sonoma or the pungent smell of colognes at trendy clothing chains. Technology to spread the scents has become more elaborate and includes a device that pumps fragrances through ventilation systems. And it's all in an effort to create scent branding that helps to attract and keep customers.
CALIFORNIA | LOCAL
February 11, 2012 | By Ann M. Simmons, Los Angeles Times
Dennis Montano stood on a corner in Granada Hills one recent brisk morning, lifted his nose to the sky and sniffed. "Right now, I don't smell anything," Montano said. That was good news for the embattled Sunshine Canyon Landfill. The disposal site operates roughly a mile away in Sylmar but has roiled the Granada Hills North neighborhood with a potpourri of foul smells. In the face of numerous complaints and dozens of public nuisance violations, the company has organized an "odor patrol team" in an effort to improve community relations and comply with state regulations.
ENTERTAINMENT
January 5, 2012
MUSIC The local art-noise duo No Age made its name at the grotty downtown venue the Smell, and they'll headline the club's 14th anniversary show (which, in fast-moving punk circles, makes it practically from the Mesozoic). Guests include Heller Keller, Palm Reader and others. The Smell, 247 S. Main St., L.A. 9 p.m. Thu. $5. thesmell.org.
ENTERTAINMENT
January 2, 2012
DJ David Scott Stone @ The Smell DJ David Scott Stone (a.k.a. Sir DSS) performs his textured electronica/acid techno tunes for a night of joyful noise. Stone is known for his collaborations with alt rock group the Melvins and creating his own synth style with guitars, oscillators and his self-made instruments like the electric thundersheet. The Smell, 247 S. Main St., Los Angeles. 9 p.m. $5. http://www.thesmell.org