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Smp La Croix Inc

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BUSINESS
January 3, 1994 | JAMES M. GOMEZ
As the 1992 presidential campaign raged on, Craig La Croix found inspiration where others heard only rhetoric. La Croix, 33, had been looking to increase sales for his custom cabinetmaking business. He was experiencing a modicum of success with van conversion work, turning empty metal shells into luxurious, mobile dens by adding cabinets and carpeting to the vehicles. Still, he wanted more.
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BUSINESS
January 3, 1994 | JAMES M. GOMEZ
As the 1992 presidential campaign raged on, Craig La Croix found inspiration where others heard only rhetoric. La Croix, 33, had been looking to increase sales for his custom cabinetmaking business. He was experiencing a modicum of success with van conversion work, turning empty metal shells into luxurious, mobile dens by adding cabinets and carpeting to the vehicles. Still, he wanted more.
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