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Snak King Corp

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BUSINESS
July 6, 1999 | GREG JOHNSON, TIMES STAFF WRITER
Snak King Corp., with $55 million in annual sales, has a simple philosophy when it comes to dealing with market leader Frito-Lay Inc. "Suicidal is a good definition of trying to go up directly against them," quips company founder and President Barry C. Levin. "There's a big kids' playground, where Frito-Lay plays, and there's a little kids' playground, where we're content to play." Couple its $10.9 billion in worldwide sales with the marketing might of parent company PepsiCo Inc.
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BUSINESS
August 2, 2000 | DENISE GELLENE and MARLA DICKERSON, TIMES STAFF WRITERS
Oakland-based Granny Goose Foods Inc. is no more. But Northern Californians can still find snack foods under the familiar Granny Goose label now that it has been purchased by local snack food manufacturer Snak King Corp. The Industry maker of pork rinds, cheese puffs and other munchies purchased the familiar goose trademark this spring after Granny Goose closed its doors. Now the goose is loose once again in Northern California stores where it has been a regional favorite for more than 50 years.
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BUSINESS
August 2, 2000 | DENISE GELLENE and MARLA DICKERSON, TIMES STAFF WRITERS
Oakland-based Granny Goose Foods Inc. is no more. But Northern Californians can still find snack foods under the familiar Granny Goose label now that it has been purchased by local snack food manufacturer Snak King Corp. The Industry maker of pork rinds, cheese puffs and other munchies purchased the familiar goose trademark this spring after Granny Goose closed its doors. Now the goose is loose once again in Northern California stores where it has been a regional favorite for more than 50 years.
BUSINESS
July 6, 1999 | GREG JOHNSON, TIMES STAFF WRITER
Snak King Corp., with $55 million in annual sales, has a simple philosophy when it comes to dealing with market leader Frito-Lay Inc. "Suicidal is a good definition of trying to go up directly against them," quips company founder and President Barry C. Levin. "There's a big kids' playground, where Frito-Lay plays, and there's a little kids' playground, where we're content to play." Couple its $10.9 billion in worldwide sales with the marketing might of parent company PepsiCo Inc.
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