October 15, 2012 |
SOCCER/FOOTBALL URBAN LEGEND : Pele was paid to tie his shoelaces in the 1970 World Cup Final. Nowadays, the idea of athletes endorsing sneakers is well ingrained in the public consciousness. Seemingly every draft class in the NBA has at least one player sign an endorsement deal with one of the major sneaker companies in the United States (for instance, Anthony Davis, the first pick of the 2012 NBA Draft, has already signed with Nike). However, in the early days of the so-called "sneaker wars" between rival shoe companies Adidas and Puma, athlete endorsements were seen as a much bigger risk.
December 17, 2009
Dirk Nowitzki had 35 points and 11 rebounds, and the Dallas Mavericks used a late surge to spoil the debut of Kevin Durant's new bright orange sneakers and beat the Oklahoma City Thunder, 100-86, Wednesday night. Durant broke out Creamsicle orange KD2 sneakers for the first time, and most of his teammates joined him in wearing the new Nike shoes. But Durant, the NBA's third-leading scorer, matched his lowest-scoring total of the season with only 12 points on four-for-18 shooting.
May 3, 2001 |
Skechers U.S.A. Inc., a maker of sneakers, boots and other shoes, is suing Willets Footwear Worldwide Inc., alleging the shoemaker used the design for Sport Energy sneakers to make cheap imitations. Skechers said it has a patent for the athletic sneaker, popularized with ads featuring pop singer Britney Spears. It said Halifax, Pa.-based Willets infringed on patented designs for the bottom of the shoe and the upper to make cheaper versions, according to the lawsuit filed in U.S.
June 18, 2012 |
Barraged by expressions of outrage, Adidas announced Monday evening that it's pulling a shoe design that critics say evokes slavery. The design, by eccentric Beverly Hills designer Jeremy Scott, features a plastic set of shackles. Initially it was met with disbelief, then fury, especially in online arenas. On Twitter, the shoes were labeled "Adidas slave shackle kicks. " Talk of a boycott arose. Early Monday, Adidas defended the shoes as the handiwork of a whimsical designer.
February 3, 2014 |
Could we be in the midst of a comfort shoe revolution? It's certainly starting to look - and feel - like it. After years of tripping and tottering, women are stepping down from heels and platforms and settling into shoes that are more down-to-earth, whether it's a Birkenstock-like slide sandal, a slip-on skater sneaker or a running shoe. For spring, designers are offering an array of comfy-chic styles, including Valentino's Rockstud Camo running shoe ($795), Givenchy's Rose Camouflage slip-on sneaker ($570)
November 15, 2010 |
The adjustment was small, but the payoff proved hefty. In the USC men's basketball team's first half against UC Irvine on Saturday, junior forward Nikola Vucevic knew the Anteaters would double-team him any time he touched the ball. But instead of being aggressive, the 6-foot-10, 260-pound Vucevic looked to pass, which explains his paltry halftime stats: two points on one-for-three shooting. In the second half of USC's 62-49 win, though, Vucevic scored 17 points, including nine of the Trojans' first 13 after intermission, to finish with a career-high-tying 19. What changed?
November 24, 1985 |
Foot injuries are a runaway problem in the National Basketball Assn. this season, sending to the sidelines stars such as Michael Jordan, Darrell Griffith, Andrew Toney and Bill Cartwright. Experts think it's because they run hard, play hard and sometimes their shoes don't fit. "I think the shoe has to be a contributing factor to injuries," said Dr. Norman Scott, the New York Knicks' team physician. "It is a difficult problem because nearly all the players have sneaker contracts.