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September 27, 1988 | JAMES BATES, Times Staff Writer
In the 1936 film "Poor Little Rich Girl," child star Shirley Temple plays Barbara Barry, a wide-eyed, curly haired pixie who becomes an overnight star singing radio jingles for a soap company. In real life, as in her movies, Shirley Temple could work magic when it came to selling products. So valuable is her name that in the past 50 years, she estimates, she licensed it for use in selling 140 products from dolls to music boxes.
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BUSINESS
September 27, 1988 | JAMES BATES, Times Staff Writer
In the 1936 film "Poor Little Rich Girl," child star Shirley Temple plays Barbara Barry, a wide-eyed, curly haired pixie who becomes an overnight star singing radio jingles for a soap company. In real life, as in her movies, Shirley Temple could work magic when it came to selling products. So valuable is her name that in the past 50 years, she estimates, she licensed it for use in selling 140 products from dolls to music boxes.
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