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Softsel Microamerica Company

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April 24, 1990 | Dean Takahashi, Times staff writer
Distribution Accord: Advanced Logic Research Inc. has reached an agreement with Softsel/Microamerica to distribute ALR's line of personal computers in the United States. Softsel Computer Products, which merged April 9 with rival Microamerica to form a computer products distributor with an estimated $1.1 billion in annual sales, already distributes ALR products in the United Kingdom, Canada and West Germany.
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BUSINESS
April 24, 1990 | Dean Takahashi, Times staff writer
Distribution Accord: Advanced Logic Research Inc. has reached an agreement with Softsel/Microamerica to distribute ALR's line of personal computers in the United States. Softsel Computer Products, which merged April 9 with rival Microamerica to form a computer products distributor with an estimated $1.1 billion in annual sales, already distributes ALR products in the United Kingdom, Canada and West Germany.
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