Advertisement
YOU ARE HERE: LAT HomeCollectionsSoftware Advertising Corp
IN THE NEWS

Software Advertising Corp

FEATURED ARTICLES
BUSINESS
May 20, 1994 | From Times Staff and Wire Reports
'Screen Saver' Patent to Be Reviewed: The Patent and Trademark Office will re-examine a broad patent covering advertising on computers that was granted in 1992 to a La Costa, Calif., company. Earlier this year, Software Advertising Corp. complained that a PC Dynamics "screen saver" program featuring the Energizer Bunny violated its patent. PC Dynamics, based in Westlake Village, licenses the bunny image from Eveready Battery Co.
ARTICLES BY DATE
BUSINESS
December 6, 1994 | MARTHA GROVES, TIMES STAFF WRITER
The U.S. Patent and Trademark Office has tentatively rejected a patent that had given a small La Costa, Calif., company broad rights over any sort of advertising in computer software programs. The decision marks the second time in recent months that the agency has thrown out a broad patent that had drawn widespread protest from the software industry. The earlier decision quashed a patent held by Compton's New Media of Carlsbad, Calif., on multimedia search and retrieval processes.
Advertisement
BUSINESS
February 14, 1994 | MARTHA GROVES
The controversy over software patents keeps going and going and going. The latest conflict arising from a broad patent in the field involves PC Dynamics, a tiny Westlake Village outfit that has raked in a cool $1 million-plus by selling a computer screen saver program featuring the Energizer Bunny, used for years by Eveready to promote batteries. PC Dynamics was astonished to learn that Software Advertising Corp.
BUSINESS
July 27, 1994 | JAMES EVANS, SPECIAL TO THE TIMES
Instead of waiting for his day in court, PC Dynamics President Peter Avritch decided to go straight to the top in defending his company against what appeared to be an unreasonable patent-infringement lawsuit. Avritch sent two-foot-tall stuffed pink rabbits and pleas for help to U.S. Sens. Dennis DeConcini (D-Ariz.) and Dianne Feinstein (D-Calif.). He spent days on the telephone enlisting support from colleagues and rivals. Perhaps most important, he told his tale of woe to the media.
BUSINESS
December 6, 1994 | MARTHA GROVES, TIMES STAFF WRITER
The U.S. Patent and Trademark Office has tentatively rejected a patent that had given a small La Costa, Calif., company broad rights over any sort of advertising in computer software programs. The decision marks the second time in recent months that the agency has thrown out a broad patent that had drawn widespread protest from the software industry. The earlier decision quashed a patent held by Compton's New Media of Carlsbad, Calif., on multimedia search and retrieval processes.
BUSINESS
July 27, 1994 | JAMES EVANS, SPECIAL TO THE TIMES
Instead of waiting for his day in court, PC Dynamics President Peter Avritch decided to go straight to the top in defending his company against what appeared to be an unreasonable patent-infringement lawsuit. Avritch sent two-foot-tall stuffed pink rabbits and pleas for help to U.S. Sens. Dennis DeConcini (D-Ariz.) and Dianne Feinstein (D-Calif.). He spent days on the telephone enlisting support from colleagues and rivals. Perhaps most important, he told his tale of woe to the media.
BUSINESS
May 20, 1994 | From Times Staff and Wire Reports
'Screen Saver' Patent to Be Reviewed: The Patent and Trademark Office will re-examine a broad patent covering advertising on computers that was granted in 1992 to a La Costa, Calif., company. Earlier this year, Software Advertising Corp. complained that a PC Dynamics "screen saver" program featuring the Energizer Bunny violated its patent. PC Dynamics, based in Westlake Village, licenses the bunny image from Eveready Battery Co.
BUSINESS
February 14, 1994 | MARTHA GROVES
The controversy over software patents keeps going and going and going. The latest conflict arising from a broad patent in the field involves PC Dynamics, a tiny Westlake Village outfit that has raked in a cool $1 million-plus by selling a computer screen saver program featuring the Energizer Bunny, used for years by Eveready to promote batteries. PC Dynamics was astonished to learn that Software Advertising Corp.
Los Angeles Times Articles
|