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BUSINESS
February 8, 1995 | From Associated Press
Advertising agency Noble & Associates is headed to Texas, where a merger with a San Antonio firm has created the biggest U.S. ad agency making its pitches predominantly in Spanish. The new company, called Sosa, Bromley, Aguilar, Noble & Associates, is expected to have annual billings of $100 million. It will be based in San Antonio. Some of Noble's 50 employees in Orange County have already moved, and others are deciding whether to go, said Dan Nance, Noble general manager.
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MAGAZINE
September 17, 1995 | BRENDA BELL, Brenda Bell is a writer based on Bainbridge Island, Wash. her last article for the magazine was "The Man in the Iron Lung," a profile of polio survivor mark O'Brien
The creative session starts out sedately enough: three casually dressed writers, none older than 40, sit around an office, brainstorming a new advertising campaign for an over-the-counter stomach remedy. But when Cesar Martinez, Pablo Ragazzi and creative director Federico Traeger slip from straight-faced English into animated Spanish, the energy level rises. Soon, everyone is gesturing exuberantly and talking about indigestion with a passion, and humor, born of intimacy. Intestinal discomfort is a familiar subject in these quarters.
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BUSINESS
February 8, 1995 | Times Staff and Wire Reports
Irvine Ad Agency Moves to Texas: Noble & Associates is headed to the Lone Star State, where a merger with a San Antonio firm has created the biggest U.S. ad agency making its pitches predominantly in Spanish. The new company, Sosa, Bromley, Aguilar, Noble & Associates, is expected to bill $100 million annually. It will be based in San Antonio. About 25 jobs overall will be lost in the merger, leaving the combined company with about 125 employees.
BUSINESS
February 8, 1995 | Times Staff and Wire Reports
Irvine Ad Agency Moves to Texas: Noble & Associates is headed to the Lone Star State, where a merger with a San Antonio firm has created the biggest U.S. ad agency making its pitches predominantly in Spanish. The new company, Sosa, Bromley, Aguilar, Noble & Associates, is expected to bill $100 million annually. It will be based in San Antonio. About 25 jobs overall will be lost in the merger, leaving the combined company with about 125 employees.
MAGAZINE
September 17, 1995 | BRENDA BELL, Brenda Bell is a writer based on Bainbridge Island, Wash. her last article for the magazine was "The Man in the Iron Lung," a profile of polio survivor mark O'Brien
The creative session starts out sedately enough: three casually dressed writers, none older than 40, sit around an office, brainstorming a new advertising campaign for an over-the-counter stomach remedy. But when Cesar Martinez, Pablo Ragazzi and creative director Federico Traeger slip from straight-faced English into animated Spanish, the energy level rises. Soon, everyone is gesturing exuberantly and talking about indigestion with a passion, and humor, born of intimacy. Intestinal discomfort is a familiar subject in these quarters.
MAGAZINE
October 22, 1995
The fact that Brenda Bell all but ignored Hispanic advertising agencies in Los Angeles may be explained by the fact that she is based on Bainbridge Island, Wash. ("Ads. Ads. Ads. Buy. Buy. Buy. Bueno . Bueno . Bueno ." Sept. 17). Although I am an Anglo, I am also an Angeleno. I was disappointed that the article failed to mention the steps taken by Hispanic agencies in the L.A. area to acquire an increasing share of the Spanish-speaking advertising business. Sosa, Bromley, Aguilar, Noble and Associates may indeed be the first Hispanic Agency to top $100 million in annual billings, but I notice that that was done only by virtue of its merger with Noble & Asociados, a Southern California-based agency.
BUSINESS
April 15, 1998 | LEE ROMNEY
Lionel Sosa grew up on San Antonio's west side listening to his mother say he would be a success "even though you're Mexican." By the mid-1960s, he had launched a design studio that became the biggest in Texas. He later founded Sosa, Bromley, Aguilar, Noble & Associates--which became the largest Hispanic ad agency in the United States with annual billings of $100 million, and went on to head DMB&B Americas, a network of 20 ad agencies specializing in Latin America.
BUSINESS
February 8, 1995 | From Associated Press
Advertising agency Noble & Associates is headed to Texas, where a merger with a San Antonio firm has created the biggest U.S. ad agency making its pitches predominantly in Spanish. The new company, called Sosa, Bromley, Aguilar, Noble & Associates, is expected to have annual billings of $100 million. It will be based in San Antonio. Some of Noble's 50 employees in Orange County have already moved, and others are deciding whether to go, said Dan Nance, Noble general manager.
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