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June 4, 1999 | ABIGAIL GOLDMAN, TIMES STAFF WRITER
Macy's newest cosmetics venture, opening today at the Topanga Plaza mall, is everything the department store's traditional makeup areas are not: young, hip, modern, easily navigable and a mile away from the nearest Macy's. A bid to test ways to capture the younger customers who might not enter a Macy's department store, Macy's is introducing Souson, a stand-alone store identified on its signs and employee name tags as "a little something extra from Macy's."
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BUSINESS
June 4, 1999 | ABIGAIL GOLDMAN, TIMES STAFF WRITER
Macy's newest cosmetics venture, opening today at the Topanga Plaza mall, is everything the department store's traditional makeup areas are not: young, hip, modern, easily navigable and a mile away from the nearest Macy's. A bid to test ways to capture the younger customers who might not enter a Macy's department store, Macy's is introducing Souson, a stand-alone store identified on its signs and employee name tags as "a little something extra from Macy's."
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