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South Coast Motorcars

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BUSINESS
February 24, 1998 | John O'Dell
The value of Orange County's market to a purveyor of luxury automobiles is being underscored by the yearlong, identity-building campaign that South Coast Motorcars is mounting. Ground hasn't been broken for the dealership and auto spa, which will sell and care for Jaguars and Aston Martins. But it already has amassed a mailing list of several thousand movers, shakers and big spenders and is building awareness with a series of elegant mailings and publicity events.
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BUSINESS
May 5, 1998 | John O'Dell
When Jaguar Cars North America announced last year that it would build a prototype dealership in Mission Viejo, the company promised that it would listen to the community (for Jaguar, that's the community of relatively well-to-do folks who buy its cars) as it planned the facility. It apparently has, and is making several big changes because of what it is hearing.
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BUSINESS
October 5, 1997 | JOHN O'DELL, TIMES STAFF WRITER
A posh new dealership displaying the products of two of the world's most prestigious auto makers in museum-like surroundings will open in Mission Viejo next year, escalating the competition among Southern California luxury car retailers to build the grandest showrooms on Earth. Executives from Jaguar Cars and Aston Martin Lagonda of North America Inc.
BUSINESS
February 24, 1998 | John O'Dell
The value of Orange County's market to a purveyor of luxury automobiles is being underscored by the yearlong, identity-building campaign that South Coast Motorcars is mounting. Ground hasn't been broken for the dealership and auto spa, which will sell and care for Jaguars and Aston Martins. But it already has amassed a mailing list of several thousand movers, shakers and big spenders and is building awareness with a series of elegant mailings and publicity events.
BUSINESS
May 5, 1998 | John O'Dell
When Jaguar Cars North America announced last year that it would build a prototype dealership in Mission Viejo, the company promised that it would listen to the community (for Jaguar, that's the community of relatively well-to-do folks who buy its cars) as it planned the facility. It apparently has, and is making several big changes because of what it is hearing.
CALIFORNIA | LOCAL
May 12, 1999 | Jenifer Ragland, (949) 574-4207
The Planning Commission on Monday approved South Coast Motorcars' plans to build a two-story dealership at 28701 Marguerite Parkway. The former Mission Viejo Imports dealership is on the three-acre site. The project will include demolishing the existing facility and constructing a 37,465-square-foot building that will include a car sales area, spa and service area.
BUSINESS
June 10, 1999 | JOHN O'DELL, TIMES STAFF WRITER
Jaguar Cars' newest California dealership won't open for at least seven months, but the Ford Motor Co.-owned luxury car maker has been quietly working the crowd for two years with an expensive marketing campaign aimed at persuading trendsetters on the Orange County coast that they cannot live without a Jag or two in their garages.
BUSINESS
October 11, 1997 | JOHN O'DELL, TIMES STAFF WRITER
Like a little lunch with that lube? Maybe a manicure with the 3,000-mile maintenance? A growing number of U.S. auto dealerships are offering both. There's one in Newport Beach that has added a coffee bar, a kids' play area and even a complimentary putting green for pondering decisions such as whether to go for the red convertible or the glossy black sedan. It's customer service taken to the limit.
BUSINESS
October 5, 1997 | JOHN O'DELL, TIMES STAFF WRITER
A posh new dealership displaying the products of two of the world's most prestigious auto makers in museum-like surroundings will open in Mission Viejo next year, escalating the competition among Southern California luxury car retailers to build the grandest showrooms on Earth. Executives from Jaguar Cars and Aston Martin Lagonda of North America Inc.
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