June 22, 1990 |
Oh, what a feeling to advertise Toyota. Just ask executives at the Torrance agency Saatchi & Saatchi DFS/Pacific, which on Thursday won another $20-million chunk of Toyota business. Its newest client is Southeast Toyota Distributors Inc., of Deerfield Beach, Fla. The group is responsible for Toyota vehicles distributed in five Southern states. Saatchi's Los Angeles office will open branch offices in Ft. Lauderdale and Atlanta to service the new client.
July 11, 1990 |
Frederick R. Weisman, a millionaire Los Angeles art collector and bicoastal businessman, has taken up arms against Toyota Motor Sales U.S.A., the Torrance-based subsidiary of Japan's largest auto maker, as it attempts to take over Weisman's billion-dollar auto distribution business. The battle was joined last month, when Toyota repeated its intention to buy Weisman's Mid-Atlantic Toyota Distributors Inc.