BUSINESS
January 20, 2013 | By Hugo Martin
For millions of Southwest Airlines passengers, the drinks are on the house. The airline has reached a tentative settlement with passengers who sued Southwest over vouchers for alcoholic drinks that were given to “business select” passengers before Aug. 1, 2010. On that date, Southwest changed its policy, saying that even though the drink vouchers had no expiration date, the airline would only honor them on the date passengers were traveling. In the lawsuit filed in 2011, the plaintiffs, Adam Levitt and Herbert Malone, said the policy change amounts to a breach of contract and made the coupons worthless.
BUSINESS
February 9, 2013 | By Hugo Martín, Los Angeles Times
Southwest Airlines' reputation as an industry maverick seems to be going the way of flight attendants in hot pants and $20 one-way fares. The nation's largest domestic carrier just marked its 40th straight profitable year, an unmatched feat in a time of economic turbulence, fluctuating fuel prices and airline bankruptcies. It did so by undercutting the competition with no-frills flights and, in the process, building an army of budget-minded fans. Now many of those longtime customers say the Dallas-based carrier that calls itself LUV airlines has been losing their love since it recently began to shift its focus away from low fares and friendly service toward swelling its bottom line.
BUSINESS
September 13, 2012 | By Hugo Martin
Southwest Airlines, the nation's largest domestic carrier, raised round-trip airfares $10 on about 400 of its routes--or 10% of the airline's flights. So far, only United Airlines has matched the hike but has extended it to a broader range of routes, according to farecompare.com, a website that keeps track of airline ticket prices. Since the begining of the year, five fare hikes have been initiated and matched by all the nation's biggest carriers. Several others have been rescinded when price increases have not been matched by the majority of the country's carriers.
BUSINESS
January 21, 2013 | By Hugo Martin
The add-on fee trend among the nation's airlines continues as Southwest Airlines announced Monday a new $40 fee to let passengers board early. Southwest, the nation's most popular domestic carrier, already charges $10 for its Early Bird Check-In service, which improves a passenger's position in the boarding queue. But the new $40 fee guarantees that passengers get to be among the first 15 in line, letting them stow away carry-on bags in the overhead bin and pick seats with more legroom.
BUSINESS
January 17, 2012 | By Hugo Martin
Southwest Airlines, the nation's largest carrier of domestic travelers, announced plans Tuesday to add six extra seats on each plane under a new interior design of lighter and more eco-friendly materials. To increase the number of seats from 137 to 143 on each plane, Southwest said it will install low-profile cushions on each seat and will reduce the recline from three inches to two inches. The leg room, the space between the seat backs, will also shrink from 32 inches to 31 inches.
BUSINESS
February 5, 2012 | By Hugo Martin
Southwest Airlines, the nation's biggest carrier of domestic passengers, doesn't provide its customers with high-tech entertainment systems or in-flight movies, like many of its competitors. But the Dallas-based airline will soon offer professional football and baseball games, at least for passengers who travel with Wi-Fi-enabled laptops or other portable devices. Row 44, the in-flight Internet provider for Southwest, last week announced a deal with the NFL Network to provide live streaming football games, video highlights and analysis for passengers who pay the $5 Internet connection fee. Row 44 has cut a deal to broadcast Major League Baseball games as well.