May 30, 1997 |
Rosa Castiel sighs wearily as she watches her staff file out of their Carson office after another 10-hour day. "We're each doing the work of three people," says the director of operations for Fernandez Publishing, the second subsidiary of a major Mexican publishing house to open a U.S. office. Not that Castiel is complaining, mind you. After all, things are much better than they were just 20 months ago, when her staff didn't even have an office to file out of.
March 28, 1988 |
Last year, Pepsi-Cola held a nationwide contest aimed at Latino consumers. The grand prize winners were to receive $150,000 toward the purchase of a house. In Los Angeles, the contest was promoted primarily in Spanish. But in Albuquerque, N.M., the campaign was advertised mostly in English. Pepsi's reasoning: Most Latinos in Albuquerque had lived in the United States for generations and tended to use more English.
December 3, 2001 |
ABC News has quietly shut down its "World News Tonight with Peter Jennings" simultaneous Spanish-language translation service, saying it was too expensive given that there was little evidence many people were using it. The translation service, available via a TV set's Secondary Audio Program channel, was also provided on occasion for other ABC News programs, including special "Nightline" broadcasts and last year's presidential election coverage.
September 15, 1988 |
A Spanish-language call-in program about crime prevention last week included plenty of criticism of the Oxnard police. One viewer of the cable TV show's debut complained that police officers do nothing about prostitutes and drug dealers on Oxnard Boulevard. Another, whose house on D Street was burglarized twice over a short period, said an officer suggested that the viewer prevent more burglaries by moving.
CALIFORNIA | LOCAL
August 19, 2003 |
While the mainstream media focused on the eclectic cast of characters running to replace Gov. Gray Davis last week, Los Angeles' Spanish-language daily, La Opinion, led its Monday edition with the banner headline: "Schwarzenegger gave his support to Proposition 187." As "Access Hollywood" and "Entertainment Tonight" replayed clips of Arnold Schwarzenegger's entrance into the race on NBC's "The Tonight Show With Jay Leno," Spanish newscasts were giving the star treatment to another candidate: Lt.
April 4, 2003 |
When veteran KMEX-TV reporter Oswaldo Borraez and his crew arrived at the Costa Mesa home of the Garibays last week, non-Latino neighbors called police. Here, they thought, were the callous and disrespectful media violating the privacy of a family in mourning. But the mother of fallen Cpl. Jose Angel Garibay -- the first Mexican-born U.S. Marine to die in the Iraq conflict -- did not wish to eject the Spanish-language crew from her home. She had invited Borraez herself.
April 15, 1999 |
Trying to define the nation's burgeoning Latino population is a little like trying to describe an elephant: Your opinion will depend largely on what part of it you're looking at. In Miami, for example, the Latino community is predominantly Cuban, middle-aged and politically conservative. In Los Angeles, it's young, Mexican and politically progressive. And let's not even bring up New York.
March 31, 1999 |
Festival del Cine--the Spanish-language component of the fourth Newport Beach International Film Festival--had a hot-cold reception in its weekend debut in downtown Santa Ana. The festival is screening 12 Spanish-language movies--up from seven last year--from Argentina, Brazil, Cuba, Mexico, Spain and Venezuela.
June 4, 1998 |
The first thing Jorge Ramos wants to make perfectly clear is that he's not that Jorge Ramos. The network news anchor who was recently named one of People magazine's most beautiful people? That's the other guy. This Jorge Ramos doesn't even have a subscription to People magazine. "We've had some problems with that," Ramos says about being mistaken for Ramos. And to make matters worse, both are Spanish-language television journalists who once worked for the same company.
July 22, 1999 |
A couple of months ago, you could have taken the pulse of Spanish-language radio here by simply putting your eyes on a couple of station billboards. The simple red, white and blue advertisements for adult-contemporary station KLVE-FM (107.5), for example, featured a tasteful photo of singers Enrique Iglesias or Juan Gabriel alongside the station's call letters.