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Specialty Equipment Market Association

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February 11, 2005 | John O'Dell, Times Staff Writer
Honda Motor Co., aiming to heat up performance enthusiasts' interest in its cars, has agreed to sponsor this fall's giant Specialty Equipment Market Assn. trade show in Las Vegas. Honda will become the first import brand to sponsor the SEMA trade show, known for its massive display of customizing and performance equipment.
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BUSINESS
February 11, 2005 | John O'Dell, Times Staff Writer
Honda Motor Co., aiming to heat up performance enthusiasts' interest in its cars, has agreed to sponsor this fall's giant Specialty Equipment Market Assn. trade show in Las Vegas. Honda will become the first import brand to sponsor the SEMA trade show, known for its massive display of customizing and performance equipment.
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