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Specific Media Inc

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November 2, 2007 | From Times Wire Services
Irvine-based ad network Specific Media Inc. said it had received $100 million in financing from San Francisco-based private equity group Francisco Partners. Specific Media, which works with online publishers including the big television networks and Major League Baseball, collects data about Web surfers and shows them targeted ads based on that data.
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BUSINESS
November 2, 2007 | From Times Wire Services
Irvine-based ad network Specific Media Inc. said it had received $100 million in financing from San Francisco-based private equity group Francisco Partners. Specific Media, which works with online publishers including the big television networks and Major League Baseball, collects data about Web surfers and shows them targeted ads based on that data.
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BUSINESS
May 1, 2007 | Alex Pham, Times Staff Writer
Yahoo Inc., in a bid to shore up its online display advertising business and take a swipe at Google Inc., has agreed to pay $680 million in cash and stock for the 80% of Right Media Inc. it doesn't already own, the company said Monday. Right Media operates an online marketplace where advertisers and website publishers buy and sell ads in much the same way goods are auctioned on EBay. Yahoo acquired a 20% stake in Right Media in October. Two weeks ago, Google agreed to pay $3.
BUSINESS
April 14, 2007 | Alex Pham, Times Staff Writer
Google Inc. appears to be creating its own Internet bubble. The online juggernaut on Friday said it reached an agreement to acquire DoubleClick Inc., a New York-based Web advertising company, for $3.1 billion in cash. If approved by federal regulators, the deal would be the largest in 9-year-old Google's history, and the amount more than double what the search engine giant paid for YouTube in November.
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