Advertisement
YOU ARE HERE: LAT HomeCollectionsSponsors
IN THE NEWS

Sponsors

FEATURED ARTICLES
SPORTS
June 15, 2012 | By Melissa Rohlin
Lance Armstrong's reputation is in jeopardy but it appears as though his wallet isn't taking too big of a hit. The U.S. Anti-Doping Agency has brought formal doping charges against Armstrong, a seven-time Tour de France winner, that could result in him being stripped of his titles. Despite the allegations, none of Armstrong's premier sponsors, including Nike, Oakley, 24 Hour Fitness and Trek have abandoned him, according to USA Today.  "Our relationship with Lance remains as strong as ever," Nike told the newspaper in a statement.
ARTICLES BY DATE
CALIFORNIA | LOCAL
April 16, 2014 | By Soumya Karlamangla
Announcing that rapper Jay Z's popular Made in America music festival is coming to downtown, Mayor Eric Garcetti said Wednesday that the event will "shine a spotlight" on Grand Park, the city's up-and-coming Civic Center gathering spot. But what was billed as a coup for a reemerging Central City is also prompting debate about the idea and future of a refurbished and increasingly lively public venue that cascades from the edge of the Music Center to the steps of City Hall. The open space, expanded to 12 acres and relaunched in 2012, hosted free Fourth of July fireworks and a New Year's Eve party, events that each drew tens of thousands of visitors.
Advertisement
SPORTS
September 2, 2013 | By Jim Peltz
John Force has known triumph and tragedy on the track, but now the drag-racing legend is having to battle back from a financial 1-2 punch. Two of Force's biggest sponsors, Ford and Castrol motor oil, recently announced separately that they plan to pull their support after the 2014 season, a major setback for his four-car team based in Yorba Linda. Both companies, in so many words, said they were looking for better returns on their marketing spending than they could earn where Force competes, in the National Hot Rod Assn.'s premier Mello Yello Series.
SPORTS
March 24, 2014 | By James Barragan
Michael Whan remembers the first question he was asked by the media after taking over as LPGA commissioner in January 2010: What was he going to do about the overwhelming international influence on the tour? "I want to pour more gas on the fire," he replied. At the time, this was not well-received. The LPGA was reeling from the economic downturn and the tour was struggling to find sponsors, and had shrunk its schedule from 37 events in 2008 to 28 in 2009. On top of that, American players were overshadowed by rising international stars on a tour that played the majority of its events in the U.S. But where others saw trouble, Whan saw an opportunity to spread the game across borders to attract new sponsors.
BUSINESS
July 25, 1988 | KEITH BRADSHER, Times Staff Writer
Manufacturers Hanover Corp., the nation's sixth-largest bank holding company, seeks its money's worth when it sponsors footraces. Each of the 5,000 companies that sponsor a team in one of the bank's 18 Corporate Challenge races each year is classified as a current customer or a prospective customer, and the prospects are sorted into several grades.
SPORTS
August 24, 1999 | LISA DILLMAN
There will be an Acura Classic next year . . . in Carlsbad, not Manhattan Beach. The car manufacturer signed a four-year deal as the title sponsor of the women's tennis event held at the La Costa Resort & Spa, it was announced Monday. This development ends Acura's role of title sponsor of the women's tournament at the Manhattan Country Club in Manhattan Beach. IMG, which has put on the Manhattan Beach event for three years, is searching for a new title sponsor.
BUSINESS
June 1, 1991 | STUART SILVERSTEIN, TIMES STAFF WRITER
Magic Johnson vs. Michael Jordan won't be the only dream matchup in the National Basketball Assn. championship series. How about Pepsi vs. Coke? Kentucky Fried Chicken vs. McDonald's? Nike vs. Converse? Each of these has a marketing deal with either Johnson, the Los Angeles Lakers' superstar, or the Chicago Bulls' Jordan, and they hope to share the glory that their commercial spokesmen figure to net.
BUSINESS
April 13, 1993 | BRUCE HOROVITZ
Derrell Angelo knew that she absolutely, positively had to find a better way to make a living than by listening to earfuls of customer complaints at Federal Express. No doubt a master's degree in negotiations management qualified her for the job. But her undergraduate degree was in advertising--and that's what the African-American resident of Lawndale always wanted to do. Yet at 27, she had all but given up hope of an ad career.
SPORTS
December 4, 2001 | Shav Glick
The worst-kept secret in drag racing became a reality Monday when Powerade sports drink became the title sponsor for the National Hot Rod Assn.'s professional series for the next five years. Powerade will replace Winston, which had sponsored NHRA events for 27 years before being forced out by tobacco's Master Settlement Agreement with the government. A tobacco brand can be used in only one sport and R.J.
SPORTS
December 4, 2001 | From staff reports
Nissan North America, Inc. has extended its sponsorship of the Nissan Open PGA Tour event through 2006. The previous agreement for the event, held at Riviera Country Club in Pacific Palisades, was due to expire after the 2002 tournament. Nissan has been the title sponsor of the tournament since 1989. It is the oldest civic-sponsored event on the PGA Tour. Next year's tournament, Feb. 11-17, will feature a record purse of $3.7 million and a first prize of $666,000.
SPORTS
March 20, 2014 | By Ben Bolch
The NBA and its sponsors may be on the verge of patching things up. Fans could see sponsor patches on team jerseys within five years, NBA Commissioner Adam Silver reportedly said at the IMG World Congress of Sports on Wednesday in Dana Point. One can almost envision a State Farm patch on a Clippers jersey or a Turkish Airlines patch on a Lakers jersey, aligning those teams' stars with their favorite sponsors. “It just creates that much more of an opportunity for our marketing partners to get that much closer to our fans and to our players,” Silver said at the conference, according to ESPN.com.
SPORTS
March 14, 2014 | By Jim Peltz
IndyCar said Friday that telecommunications giant Verizon signed a multiyear deal to be the racing series' title sponsor, rebranding the sport as the Verizon IndyCar Series. Terms of the contract were not disclosed. "Verizon is the perfect partner for us to showcase the high level of innovation and technology that is inherent in our sport," Mark Miles, chief executive of Hulman & Co., IndyCar's parent company, said in a statement. The Verizon IndyCar Series' 18-race schedule opens March 30 with a street race in St. Petersburg, Fla., followed by another street race, the Toyota Grand Prix of Long Beach, on April 13. IndyCar's marquee event, the Indianapolis 500, is May 25 and the series' season finale takes place at Auto Club Speedway in Fontana on Aug. 30. Verizon already is the primary sponsor of the No. 12 car driven by Will Power of Team Penske.
CALIFORNIA | LOCAL
March 8, 2014 | By Maura Dolan
SAN FRANCISCO - Anxious about last summer's ruling on Proposition 8, sponsors of California ballot measures are going to considerable lengths to ensure they will be able to defend them if the state doesn't. Nearly 1 in 4 proposed initiatives include language intended to skirt the ruling and avoid having a measure overturned because of antipathy by state officials, a review of the measures showed. The proposal topics are as varied as public pensions and Internet privacy, each armed with clauses aimed at turning sponsors into semi-public officials able to defend the measures if the state refuses.
BUSINESS
March 7, 2014 | By Tiffany Hsu
ASICS America Corp., the sports equipment company with the title sponsorship of this weekend's Los Angeles Marathon, is looking beyond runners. Instead, the brand is hoping to reel in more athletes in other sports, targeting them in an advertising campaign coming later this year and with a specialized training facility in its new Irvine headquarters. “We want to continue building equity with athletes who run,” ASICS America Chief Executive Kevin Wulff said, “but we're expanding our running base to include people who participate in a range of sports.” ASICS America, which has served as an arm of Japanese parent ASICS since 1977, this year expects to see more than $1 billion in sales for the first time in its history.
ENTERTAINMENT
March 6, 2014 | By Ryan Faughnder
South by Southwest is going Gaga.  Pop music provocateur Lady Gaga will headline snack brand Doritos' lineup at the music conference and festival in Austin, Texas. Her concert at the restaurant and music venue Stubb's Bar-B-Q on March 13 will mark the " ARTPOP " singer's first performance at the annual event.  After Gaga's performance at Stubb's, the brand will host the next two nights of music at its 52-foot-tall, 500-person venue made to resemble a giant vending machine.
ENTERTAINMENT
March 6, 2014 | By August Brown
An ultra-meta, avant-garde piece of corporate branding performance art? Or the final death knell of SXSW as a proving ground for unknown young bands - and Lady Gaga's career? Whatever the stakes, Lady Gaga is headlining a Doritos-sponsored bill at this year's SXSW festival, one of the week's biggest sets and marketing gambits.  The pop singer, whose relevance and commercial performance has been on a years-long slip since her smash debut album "The Fame," was initially denied a permit to perform on the actual Doritos Stage, the widely mocked inflatable venue meant to resemble a giant spicy-corn-snack vending machine (and/or metaphor for the contemporary music business)
ENTERTAINMENT
September 9, 2005 | Chris Pasles
The Saturday radio broadcasts of New York's Metropolitan Opera, which have introduced generations to the art form, have been saved from extinction, at least temporarily. The suburban Philadelphia-based home-building firm Toll Brothers, which operates in 20 states, has agreed to sponsor the broadcasts for the next four seasons. The broadcasts cost $6 million a year. Toll Brothers will pay a major portion of that cost, according to the Met.
CALIFORNIA | LOCAL
August 15, 1998
Signs bearing the well-known names and logos of corporate sponsors may soon join the well-recognized Ferris wheel and carousel on the Santa Monica Pier. To raise revenue for the operation of the landmark, officials from the city and the Pier Restoration Corp., which jointly manage the pier, are now looking for corporate sponsors. In exchange for money contributed to pier operations, corporations would be able to place advertising on the pier or negotiate "exclusivity agreements."
SPORTS
February 4, 2014 | By Jim Peltz
Rapper 50 Cent, who caused a minor sensation at last year's Daytona 500 with his awkward attempt to kiss Fox reporter Erin Andrews, is back with NASCAR in a more conventional way. Swan Racing, a team that fields two cars in NASCAR's premier Sprint Cup Series, said Tuesday that it has a new associate sponsor in SMS Audio, a maker of headphones and other audio gear owned by Curtis "50 Cent" Jackson III. The team, whose drivers are Cole Whitt and...
BUSINESS
January 9, 2014 | David Lazarus
AT&T has come up with a new way to make money off Netflix, Google and other companies that stream content onto mobile devices: Have them pay for subscribers' wireless access. Think of it as a toll-free 800 number for streaming audio and video. The telecom giant's so-called Sponsored Data program is intended to make wireless users less squeamish about accessing data-heavy services that can quickly chew up their minutes under many plans. Here's the thing: If other wireless providers follow suit - and they probably will - it will give an advantage to big content companies that can subsidize people's listening and viewing.
Los Angeles Times Articles
|