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Sports Drinks

January 1, 2011 | By Emily Bryson York
Battling back from a dismal 2009, Gatorade is refocusing on competitive athletes, and a new ad campaign seeks to carve out a market for three workout beverages. The Chicago-based unit of PepsiCo Inc. is airing commercials that promote its G Series, a trio of drinks it introduced last year that target student athletes' needs before, during and after a workout or athletic event. "It's a more holistic view," said Morgan Flatley, director of consumer engagement at Gatorade. "In our mind there's a tremendous amount of opportunity for the types of product we can deliver in the future for before, during and after activities," Flatley added, hinting at Gatorade's plans to introduce products other than beverages next year.
August 21, 2006 | Mary Jane Credeur, Bloomberg News
One of E. Neville Isdell's goals when the former Coca-Cola Co. manager returned as chief executive in 2004 was to perk up U.S. sales by selling more water and sports drinks, as PepsiCo was doing to propel growth. This year he introduced more than two dozen noncarbonated drinks, including flavored Dasani water and a grape version of Powerade, a rival to PepsiCo's Gatorade. Coca-Cola's sales volume of non-soda beverages rose 7% in the second quarter. PepsiCo's jumped 23%.
February 27, 2010
Gatorade officially ended its relationship with Tiger Woods , saying the company no longer sees a role for the world's top-ranked golfer, who one week ago apologized for the sex scandal that has enveloped him. Gatorade, which dropped its Tiger Focus sports drink before the scandal broke, issued this statement: "We no longer see a role for Tiger in our marketing efforts. . . . However, our partnership with the Tiger Woods Foundation will continue. We wish him all the best." This is the third sponsor to cut marketing ties with Woods, who is in rehabilitation and remains on a self-imposed break from the game.
December 9, 2009 | By Lance Pugmire
Drama continued unfolding around Tiger Woods Tuesday, when his mother-in-law was rushed from his Florida home to a hospital with stomach pain and Gatorade announced it has discontinued its Tiger Focus sports drink. Amid focus on whether Woods will lose lucrative endorsement deals as a result of "transgressions" he admitted to in the days after he crashed his Cadillac Escalade outside his home and reports emerged of the golfer's extra-marital affairs, the Gatorade cancellation was in no way connected to the negative publicity, according to a company statement.
Mission Viejo High School officials have canceled the rest of the boys' volleyball season after interviewing players about several violations, including a party at a parent's home at which alcohol was allegedly served. Saddleback Valley Unified School District Supt. Peter Hartman confirmed Thursday night that first-year Coach Mark Booth, a walk-on, had been fired because of the incident. The Diablos will forfeit their entire season, including three remaining South Coast League games.
March 6, 2011 | By Elena Conis, Special to the Los Angeles Times
It was evidently good enough for Gilligan and Robinson Crusoe. But is coconut water a healthy choice for people who aren't stranded on a deserted island? A longstanding treat in tropical regions across the globe, coconut water hit U.S. supermarkets a few years back and is now being marketed with a vengeance. Sometimes billed as nature's sports drink, the slightly sour beverage has also acquired a reputation for being able to improve circulation, slow aging, fight viruses, boost immunity, and reduce the risk of cancer, heart disease and stroke.
December 16, 2011 | By E. Scott Reckard, Los Angeles Times
Say it ain't so, Rudy. Daniel "Rudy" Ruettiger, the 5-foot-6 walk-on Notre Dame football player whose underdog story became the 1993 movie "Rudy," has seen his sports drink venture turn out less happily — with allegations of securities fraud. In a lawsuit Friday, the Securities and Exchange Commission accused Ruettiger, 63, and 12 others of swindling investors in Rudy Nutrition, a Gatorade challenger he started with a college friend in South Bend, Ind. Ruettiger got in trouble when he moved the company to Las Vegas in 2007 and joined a fast crowd that pumped out promotions to penny-stock investors.
Vigilant consumers who make a habit of studying their sales receipts may have recently noticed a few extra pennies tacked on to the prices of their Snapple, Arrowhead or Frappuccino bottles. It's not a cashier's mistake. It's the California redemption value, or CRV, a refundable deposit that Californians have been paying for years on beer, soft-drink and wine-cooler containers, whether they realized it or not. Now, because of legislation that took effect Jan.
Botox is remarkably safe, especially considering it's a powerful toxin. Occasionally, a mild headache that lasts a few hours may occur after an injection in muscles of the forehead. Very rarely, though, that headache may become excruciating and can last as long as a month.
March 28, 2010 | By Cyndia Zwahlen
Tiger's Den, the student-run snack bar at South Pasadena High School, has watched its profit plummet by more than half this year after a law banned junk food sales in California public schools and forced it to yank its best-seller, AriZona ice teas. The shop is open 30 minutes a day during the school lunch break, and it has made about $6,000 in profit this year. That's compared with $14,000 at this point last year. The student managers blame the law's July 1, 2009, deadline, by which time high schools had to exorcise sodas, including diet varieties, and other sugary drinks.
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