October 18, 2010
In a study of middle and high school students in Texas, children who got the message to eat more fruits and vegetables and exercise regularly apparently got another message -- that sugary sports drinks are part of a healthy lifestyle, according to a study published in Pediatrics in September by the University of Texas Health Science Center at Houston. The study found that kids with healthy habits thought flavored and sports beverages "were consistent with a healthy lifestyle," the study said.
July 26, 2010 |
You're headed to the gym or for a bike ride after work. Should you sip a sports drink before, guzzle it afterward or stick with water? The answer, according to sports nutrition experts, is … it depends. These drinks — Accelerade, Gatorade, Gatorade G, PowerAde, Pure Sport and more — provide water for hydration, energy in the form of carbohydrates and electrolytes that help the body retain fluids. Their ingredients are calibrated to meet the needs of athletes.
February 27, 2010
Gatorade officially ended its relationship with Tiger Woods , saying the company no longer sees a role for the world's top-ranked golfer, who one week ago apologized for the sex scandal that has enveloped him. Gatorade, which dropped its Tiger Focus sports drink before the scandal broke, issued this statement: "We no longer see a role for Tiger in our marketing efforts. . . . However, our partnership with the Tiger Woods Foundation will continue. We wish him all the best." This is the third sponsor to cut marketing ties with Woods, who is in rehabilitation and remains on a self-imposed break from the game.
December 9, 2009 |
Drama continued unfolding around Tiger Woods Tuesday, when his mother-in-law was rushed from his Florida home to a hospital with stomach pain and Gatorade announced it has discontinued its Tiger Focus sports drink. Amid focus on whether Woods will lose lucrative endorsement deals as a result of "transgressions" he admitted to in the days after he crashed his Cadillac Escalade outside his home and reports emerged of the golfer's extra-marital affairs, the Gatorade cancellation was in no way connected to the negative publicity, according to a company statement.
February 25, 2008 |
You're at mile 20 in the marathon, feeling no pain, striding at a comfortable pace, wind at your back. Suddenly you feel a wave of fatigue so strong it's as if your body wants to melt into the pavement. Then comes a rush of dizziness -- and disorientation. You've hit the wall. The bane of long-distance runners and endurance athletes, the dreaded wall can derail the best marathon plans. But it's neither inevitable nor insurmountable.
February 4, 2008
Finding the nutrition plan that suits you and your training schedule takes trial and error. Wading through the many choices of waters, sports drinks, protein bars, gels and other foods for training and races can be daunting but, with so many kinds, some combination is bound to work. * Generally, triathletes should stick to a 60% carb, 20% protein and 20% fat diet, says Suzanne Girard Eberle, a Portland, Ore.-based sports dietitian and author of "Endurance Sports Nutrition."
August 20, 2007 |
Athletes are urged to consume carbohydrates frequently -- before they start activity, during exercise to "keep the tank full" and as soon as possible after a workout to replenish carbohydrate stores. But it wasn't always so. Only 100 years ago, it was widely believed that beef was the cornerstone of an athlete's diet. Then, in 1920, came the first published study demonstrating the importance of a high-carbohydrate diet to fuel activity.
August 21, 2006 |
One of E. Neville Isdell's goals when the former Coca-Cola Co. manager returned as chief executive in 2004 was to perk up U.S. sales by selling more water and sports drinks, as PepsiCo was doing to propel growth. This year he introduced more than two dozen noncarbonated drinks, including flavored Dasani water and a grape version of Powerade, a rival to PepsiCo's Gatorade. Coca-Cola's sales volume of non-soda beverages rose 7% in the second quarter. PepsiCo's jumped 23%.