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Sports Marketing Enterprises Inc

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March 27, 1989 | SHAV GLICK, Times Staff Writer
What's a little old $100 million or so when you're talking $25 billion ? Not much, perhaps, unless you are one--or all--of the sports sponsorships that are part of the massive RJR Nabisco, Inc. special events marketing program, and you know that the largest leveraged buyout in financial history by Kohlberg Kravis Roberts & Co. will eventually lead to drastic cuts in the budget. It has been business as usual for Sports Marketing Enterprises, Inc.
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SPORTS
March 27, 1989 | SHAV GLICK, Times Staff Writer
What's a little old $100 million or so when you're talking $25 billion ? Not much, perhaps, unless you are one--or all--of the sports sponsorships that are part of the massive RJR Nabisco, Inc. special events marketing program, and you know that the largest leveraged buyout in financial history by Kohlberg Kravis Roberts & Co. will eventually lead to drastic cuts in the budget. It has been business as usual for Sports Marketing Enterprises, Inc.
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