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Sports Unlimited Company

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August 14, 1997 | SUSAN G. HAUSER, SPECIAL TO THE TIMES
Some years back, according to Dave Weiss' story, a Columbia Sportswear catalog went out to customers, many of whom were fly-fishing fanatics. Within days, the switchboard at Columbia was deluged with complaints from the FFFs. The problem? The models shown casting in the catalog clearly knew as much about fishing as fish know about modeling, the FFFs argued. Weiss decided to spare anglers and athletes the agony of seeing pretenders in their favorite sporting goods catalogs.
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NEWS
August 14, 1997 | SUSAN G. HAUSER, SPECIAL TO THE TIMES
Some years back, according to Dave Weiss' story, a Columbia Sportswear catalog went out to customers, many of whom were fly-fishing fanatics. Within days, the switchboard at Columbia was deluged with complaints from the FFFs. The problem? The models shown casting in the catalog clearly knew as much about fishing as fish know about modeling, the FFFs argued. Weiss decided to spare anglers and athletes the agony of seeing pretenders in their favorite sporting goods catalogs.
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