Standard Homeopathic Co

Dr. Jacques Benveniste has an "unbelievable" problem. The French allergist has produced experimental results that other scientists find difficult, if not impossible, to believe. In essence, he has observed a biological effect produced by solutions so dilute that, theoretically, they contain nothing that could cause the effect. Taken at face value, the work suggests that the solution has some form of bizarre "memory" of substances that it once contained.

Jay Borneman braced for the worst when ABC's "20/20" aired a segment in January claiming to expose homeopathic medicines as little more than a scam. The negative publicity, he figured, would result in a flurry of angry phone calls, harsh letters and a drop in business at his 101-year-old Los Angeles firm, Standard Homeopathic Co. But the outrage never materialized; Standard proved immune.