May 15, 2013 |
Microsoft Corp. is partnering with Paramount Pictures on a promotional effort for the studio's "Star Trek Into Darkness. " It represents the biggest such undertaking ever for the software giant. The Redmond, Wash., company's campaign isn't short on whimsy: Bing, Microsoft's Internet search engine, was updated Tuesday to include the "Star Trek" language Klingon in its online translation service. But there also is strategic significance to the marketing venture, because it leverages so many Microsoft services, devices and platforms in a way not previously attempted by the company for a movie promotion.
May 15, 2013 |
"Star Trek Into Darkness," bursting at the seams with enemies, wears its politics, its mettle, its moxie and its heart on its ginormous 3-D sleeve. Director J.J. Abrams and the crew of the U.S.S. Enterprise try to build a better sequel with action spectacles to get lost in, clever asides to amuse, emotional waves to ride and allusions to terrorism in general and 9/11 specifically. Abrams' first reimagining of the beloved Gene Roddenberry franchise was a stellar surprise in 2009. The casting was spot-on with Chris Pine and Zachary Quinto embodying and embellishing the iconic characters of James T. Kirk and Mr. Spock, respectively.
May 14, 2013 |
Trekkies, you may want to sit down before reading this. In an appearance Monday on “The Daily Show,” J.J. Abrams revealed to Jon Stewart that he was never much of a “Star Trek” fan -- at least not until recently. The director's latest film “Star Trek: Into the Darkness” hits theaters this week, but he's also attached to a new installment of “Star Wars” due in 2015, turning him into a one-man monopoly on beloved science fiction franchises. VIDEO: Upcoming summer films Stewart asked Abrams for his perspective on the differences between the two properties.
May 13, 2013 |
Trekkies looking to translate the famous Klingon battle cry Heghlu'meH QaQ jajvam ! -- or any other phrase from the fictional alien race's language -- will soon have a new tool at their disposal. Starting on Tuesday, Bing, Microsoft Corp. 's Internet search engine, will include Klingon in its web-based translation service. The move is part of a broad marketing partnership between the Redmond, Wash., software giant and Paramount Pictures, which will release the upcoming "Star Trek Into Darkness.
May 12, 2013 |
While the USS Enterprise has yet to conquer foreign galaxies, it is starting to pick up speed overseas. Playing in seven foreign markets this weekend, J.J. Abrams' "Star Trek Into Darkness" collected $31.7 million, according to an estimate from distributor Paramount Pictures. The studio said the sequel performed about 70% better than the original did when it debuted in those same countries four years ago. The movie did well in locations like Germany and Australia but fared best in the United Kingdom, where it grossed $13.3 million.
May 9, 2013 |
Every filmmaker in Hollywood worth his final cut has a signature visual flourish that functions something like a filmic fingerprint. For Martin Scorsese, it's the long, uninterrupted tracking shot. For John Woo, the balletic deployment of two-handed gun violence. Wes Anderson never met a painterly tableau he didn't like. And Steven Spielberg favors the slow zoom in just about every one of his movies. J.J. Abrams , meanwhile, tends toward a cinematographic trope that looks, at first glance, like a screw-up -- lens flare -- i.e. intentionally flooding the camera frame with light to deliberately wash out or obscure the imagery on-screen.
April 26, 2013 |
Zachary Quinto is going from sci-fi to the stage. Producers announced that Quinto, who stars as Spock in the "Star Trek" reboots, in September will make his Broadway debut in Tennessee Williams ' “The Glass Menagerie.” The actor, who recently starred in “Angels In America” off-Broadway, will play Tom alongside two-time Tony winner Cherry Jones as fading Southern belle Amanda Wingfield. Tony-winner John Tiffany (“Once”) will direct. PHOTOS: Hollywood stars on stage American Repertory Theater's production has seen success at smaller theaters and will transfer to Broadway for a 17-week run with performances starting Sept.
April 15, 2013 |
Movie theater owners will converge in Las Vegas this week for their annual convention, checking out new hybrids of popcorn, the latest iterations of stadium seats and clips from potential summer blockbusters including "Star Trek Into Darkness," "Man of Steel" and "The Lone Ranger. " A few studios, though, will use CinemaCon as a chance to give their year-end films a head start before the crowded holiday season. Twentieth Century Fox will unveil footage from its planned Christmas release "The Secret Life of Walter Mitty," one of the longest-in-development movies in recent Hollywood history.
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April 4, 2013 |
Jim Mees, an Emmy-winning set decorator who helped bring alien worlds to life in the long-running "Star Trek" TV series, died Friday at his home in Selinsgrove, Pa., said his partner, Michael Smyth. He was 57 and had pancreatic cancer. Mees, who worked on more than a dozen TV shows in his 30-year career, spent a total of 14 years on "Star Trek" sets, spanning from "The Next Generation" to "Star Trek: Enterprise. " He was known for the futuristic sets he conjured, often from scratch, with elaborate schemes and basic challenges such as a director's edict against showing wheels on props.
April 1, 2013 |
Did Snooki and fiancé Jionni LaValle elope? Nope! The "Jersey Shore" star tweeted a photo of herself in a fluffy wedding dress and enormous tiara hugging her fiancé (prom-style) Monday, which happened to be April Fools' Day. "Jionni and I eloped!!! Here's a pic of the magical day!!" she titled the pic. Her Celebuzz blog blasted email subscribers with the message as well, and commenters went at it , sending in April Fools' props, accusations of Photoshop use, congrats and some messages not appropriate for a family website.