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Starship Troopers Movie

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BUSINESS
October 30, 1997 | MARLA MATZER, SPECIAL TO THE TIMES
Everyone is familiar with the onslaught of merchandise that surrounds every animated film from Walt Disney Co. Disney invented the formula of turning a hit film into millions of dollars' worth of figurines, games and plush animals. But toys tied to an R-rated film? "Starship Troopers," due out Nov. 7 from Sony, will be one of only a handful of R-rated films that have tried to spin off a merchandising franchise.
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BUSINESS
October 30, 1997 | MARLA MATZER, SPECIAL TO THE TIMES
Everyone is familiar with the onslaught of merchandise that surrounds every animated film from Walt Disney Co. Disney invented the formula of turning a hit film into millions of dollars' worth of figurines, games and plush animals. But toys tied to an R-rated film? "Starship Troopers," due out Nov. 7 from Sony, will be one of only a handful of R-rated films that have tried to spin off a merchandising franchise.
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